Cinema Advertising

Let the Games Begin – To Move

Tue, 09/18/2018 - 12:02 -- Nick Dager

Screenvision Media has teamed up with Xbox to announce the national debut of two new cinematics that utilize immersive MX4D technology in select theatres. Xbox's advertisements will support the October 2 launch of open-world racing game Forza Horizon 4 and Xbox Game Pass, Microsoft's gaming membership. They are the first ads to utilize this technology to provide moviegoers a seat shifting, heart racing advertising experience.

July 27 Means Mission and Moviebill

Wed, 07/18/2018 - 16:18 -- Nick Dager

On July 27 Tom Cruise returns for the sixth time as agent Ethan Hunt when Mission Impossible: Fallout opens in theatres around the country. And on that same opening weekend, patrons of Regal Cinemas will receive their free copies of the third installment of Moviebill, the marketing brainchild of Concourse Media principals Andrew Felts and Matthew Shreder.

NCM Names Canning VP of Digital Ad Sales

Wed, 06/27/2018 - 11:38 -- Nick Dager

National CineMedia has named Jerry Canning to the new role of vice president, digital ad sales. A digital industry thought-leader with long stints at Facebook and Google, Canning will lead the company’s digital advertising sales efforts and help connect brands to movie audiences through NCM’s digital products including Cinema Accelerator, Noovie ARcade, and Fantasy Movie League.

Audi Campaign Wins Screenvision’s ACE Award

Wed, 06/20/2018 - 12:48 -- Nick Dager

Screenvision Media today announced Audi's Parking Lot holiday campaign as the winner of the Hegarty Advertising in Cinema Excellence Award at the Adweek Creative 100 celebration in Cannes. Audi's Parking Lot campaign was a humorous look at the struggles of holiday shopping season, creatively showcasing the Audi RS3 and RS7 models, whilst depicting two fathers' frustrations over battling it out for the last parking space in a mall parking lot.

Abry Partners to Acquire Screenvision

Wed, 06/06/2018 - 11:38 -- Nick Dager

Screenvision Media has signed a definitive agreement for Abry Partners, a media-focused private equity firm, to acquire a controlling stake in the company. As part of the agreement, the company’s existing owners, Shamrock Capital and AMC Entertainment, will maintain minority stakes. Terms of the transaction were not disclosed.

Pages

Subscribe to Cinema Advertising