Cinema Advertising

UN, SAWA Launch New Global Warning Awareness Campaign

Thu, 03/21/2024 - 09:29 -- Nick Dager

The UN Development Program and SAWA Global Cinema Advertising Association today launched a one-week international cinema advertising campaign across 11 countries, including all Pearl & Dean cinemas in the UK and Ireland. Global cinema audiences will be surprised to see – a special forecast for the year 2050. While the weather format is familiar, the forecasts – anchored by children – are not.

Cinema Advertising Growing in India

Mon, 02/19/2024 - 08:44 -- Nick Dager

Cinema advertising will have 0.9 percent share in total traditional advertising, amounting to Rs 1,047 crore, in 2024, according to the Pitch Madison Advertising Report 2024. This would mark a 35 percent annual growth for the domain. However, cinema’s global share of advertising is expected to be only 0.3 percent.

NCM Partners with Gold House on Cannes Lions International Festival of Creativity

Thu, 02/08/2024 - 09:22 -- Nick Dager

National CineMedia, the US Representative for the Cannes Lions International Festival of Creativity and the largest cinema advertising network in the country, has announced that Gold House, the leading cultural ecosystem that unites, invests in, and champions Asian Pacific creators and companies, as the official non-profit partner for the 2024 US Young Lions competition.

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