Cinema Advertising

Cinema Ads Resonate More with Viewers Than TV Ads, Screenvision Research Says

Fri, 05/11/2018 - 12:00 -- Nick Dager

A neuroscience research project conducted by Screenvision Media says that movie theatres are optimized for advertising. According to the research, moviegoers view the screen for 84 percent of an ad's duration. Viewers also pay more attention to ads in cinema's immersive environment than they do on television, the research found, where more than half of viewers lose attention during ads.

GDC Technology Integrates Screenvision Media Preshow with its Advanced Theatre Management System

Wed, 04/25/2018 - 13:15 -- Nick Dager

GDC Technology announced today the completed integration of its TMS-2000 Theatre Management System with the Screenvision Media preshow. The integration enables automated ingestion and programming of ad content directly from Screenvision Media’s server to GDC’s new Cinema Automation CA2.0 and its TMS-2000, the second most deployed theatre management system in the world. The integration provides Screenvision Media’s network of exhibitors with preshow trimming functionality to maximize time available for preshow advertising between every show.

Fridley Theatres Joins Screenvision Network

Mon, 04/23/2018 - 15:23 -- Nick Dager

Screenvision Media today announced the latest exhibitor to join its network — Fridley Theatres —the largest Iowa-owned theatre circuit. Fridley Theatres, which previously had not run a national advertising preshow, will become the newest affiliate of Screenvision Media’s national advertising preshow, Front + Center. The partnership brings Screenvision Media’s screen count to 15,000 screens nationwide, a milestone.

Fathom Events Adds 200 Screens to Live Cinema Broadcast Network

Mon, 04/23/2018 - 15:18 -- Nick Dager

Fathom Events’ live digital broadcast network, the largest cinema broadcast network in North America, will receive more than 200 additional theaters over the next 12-18 months, according to the company. This will expand its live event delivery capabilities to more than 1100 total cinemas and 1700 screens across the U.S. The expansion and upgrade is part of an extended agreement with DISH Network for the delivery of both pre-recorded and live cinema events.

VAB Appoints Lauren Leff VP Marketing and Communications

Mon, 03/05/2018 - 12:01 -- Nick Dager

The Video Advertising Bureau has appointed Lauren Leff as vice president, marketing & communications effective immediately. In this newly created role, Leff will oversee the organization’s internal and external communications supporting the VAB’s advocacy and dedication to providing advertisers and their agencies with the most current and actionable media insights on the expanding world of premium, multi-screen video content.

AR Coming to NCM Movie Theatres

Wed, 02/21/2018 - 10:40 -- Nick Dager

National CineMedia is pioneering interactive augmented reality gaming in theaters this spring with the launch of Noovie ARcade, a companion app to NCM’s Noovie pre-show and Lobby Entertainment Network. Noovie ARcade is available in the iOS and Android app stores. NCM expects it to be rolled out nationwide this spring on over 20,600 screens in 1,700 theatres across the country including AMC, Cinemark, Regal Entertainment Group, and 49 other regional and local theater chains.

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