Cinema Advertising

Allure Adds Thinaire to CEN

Tue, 06/14/2016 - 13:08 -- Nick Dager

Allure and Christie Experiential Network have released their data driven analytics solution for advertisers powered by Thinaire’s proximity engagement marketing technology platform. Adding the proprietary Thinaire mobile engagement platform will enable CEN’s animated digital posters and experiential displays to serve as launch pads for dynamic mobile advertising and experience-based marketing campaigns for ad agencies, digital out of home buyers and theater owners. CEN has begun a phased rollout of Thinaire’s mobile consumer engagement capabilities across its fully integrated, DOOH advertising network in theater lobbies in North America.

National CineMedia Targets Millennials

Thu, 05/19/2016 - 13:07 -- Nick Dager

At the start of National CineMedia’s fifth annual upfront event at the AMC Lincoln Square movie theater on Wednesday, the company’s new CEO, Andy England, posed a rhetorical question: “Why do Millennials love the movies?” The answer, he said, is that “opening weekend for movies are, by definition, culturally relevant. Millennials want to see films as they are released because it puts them in the know. It gives them social currency. Having a point of view on Deadpool or the Jungle Book, or being excited about Bad Moms, is to be part of the narrative or to be woven into the fabric of popular culture.”

Screenvision Unveils Connected Cinema

Fri, 05/13/2016 - 15:17 -- Nick Dager

Recently rebranded Screenvision Media has rolled out the Connected Cinema experience, which the company says provides the ultimate canvas for brand storytelling. Through new tech alliances with MovieTickets.com, Timeplay, Shazam, EdisonX and Branded Entertainment Network, Screenvision Media is extending and harnessing the unrivaled impact of cinema’s premium video with the ability to engage with consumers before, during and after their movie-going journey. The announcement was officially made at the company’s Upfront event at the Skylight at Moynihan Station.

Screenvision Names Hegarty Creative Chair in Residence

Fri, 04/29/2016 - 11:59 -- Nick Dager

Screenvision has announced that Sir John Hegarty will join Screenvision Media as Creative Chair in Residence, an industry first, starting in May. Hegarty is one of the highest-acclaimed creative visionaries in the industry and brings to Screenvision Media more than five decades of creative insight and a shared passion for compelling storytelling.

Screenvision, @Hollywood Team Up for Vaseline Celebrity Lounge

Thu, 01/28/2016 - 09:38 -- Nick Dager

Screenvision is working with Penske Media Corporation’s @hollywood to give audiences nationwide access to the Vaseline Celebrity Lounge at the Sundance Film Festival. Celebrity interviews were distributed digitally through HollywoodLife.com January 21-25. A special feature will run in Screenvision theaters February 5-18.

Mobiquity, Screenvision Create Movie Theater-Based Mobile Ad and Data Network

Thu, 01/28/2016 - 09:36 -- Nick Dager

The growth of technology in modern society has presented manyopportunities for theater owners, movie studios and brands to augment the movie theater experience with interactive games, targeted pre/post-show ads, and other campaigns that can be delivered to mobile devices. The collaboration between Mobiquity Networks and Screenvision will bring beacons to both the lobby areas and individual theaters, and will also leverage Mobiquity Networks’ existing beacon networks in 475-plus premier US shopping malls. Mobiquity will provide the campaign management platform to administer activity across the network.

Fandango, NCM Form Strategic Partnership

Wed, 11/18/2015 - 11:42 -- Nick Dager

Fandango and National CineMedia announced today a new strategic relationship that will bring Fandango’s original video content to the big screen nationwide as part of NCM’s FirstLook, cinema advertising pre-show. The deal will also exclusively provide NCM with a select aggregated set of Fandango’s moviegoer demographic data, which NCM will combine into its broader data management platform, enabling more effective in-theater advertising and content targeting for NCM’s marketing partners.

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