Cinema Advertising

Levi’s, Warner Bros. First Brands to Use Screenvision’s SoundHound Capabilities

Tue, 05/13/2014 - 12:41 -- Nick Dager

Screenvision today announced that Levi’s and Warner Bros. are the first brands to sign on since the company announced its relationship with audio recognition technology leader, SoundHound, last month. The brands will begin using the technology as early as this month. With more than fifty percent of Screenvision’s audience falling within the elusive and hard to reach young demographic of 12 to 34 years old, Screenvision is providing its advertisers opportunities for extended engagement beyond the screen

Screenvision Cinema Ad Push Targets Millennials

Thu, 04/03/2014 - 11:47 -- Nick Dager

At its annual upfront event April 2 at New York’s Ziegfeld Theater, cinema advertising company Screenvision outlined its Weekend Daypart concept, calling it “a high impact and essential complement to TV advertising plans.” Additional presentations in Chicago, Los Angeles and Detroit were to take place today. Citing a high awareness of cinema advertising among 18-49 years olds – so-called millennials – one executive said, “When you run an ad on a big screen you know it will be seen.”

Finnkino Media Selects Unique Digital Cinema Advertising Software

Thu, 11/21/2013 - 11:45 -- Nick Dager

Finnkino Oy has selected Advertising Accord software developed by Unique Digital to drive their full conversion to DCP pre-show management and distribution, making Finnkino Media the only cinema advertising company in Finland. The new technology will enable them to supply pre-show content to 20 cinemas and 113 screens accounting for over 80 percent of the box-office admissions in the country.

International Movie Trailer Festival Celebrates the Art of the Indie Trailer

Wed, 10/16/2013 - 13:03 -- Nick Dager

The decision to see—or not to see—a movie often rests on the film's trailer. No wonder that moviemakers invest a great deal of effort to create previews that grab our attention and make us want to see more. Now in its fourth year, the International Movie Trailer Festival celebrates the art of the indie trailer. One

The State of Event Cinema

Tue, 09/03/2013 - 10:39 -- Nick Dager

In the early days of digital cinema, advocates of the new technology said one of the best things about it was the ability it gave theatre owners to show all kinds of content, not just Hollywood movies. The studios scoffed at this and labeled anything they didn’t produce as, essentially, worthless garbage. One early term was ODS, which stood for Other Digital … well, you get it.


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