Screenvision Sells the Power of Movies
In the wake of one of the movie industry’s most successful years, executives from Screenvision Media took the stage at New York’s historic Ziegfeld Theatre to extol the many virtues of cinema advertising to a roomful of ad professionals. The theme of this year’s Upfront event was Big Screens – Big Impact. During the event, Screenvision renewed its 10 Pack option for another year, unveiled a Smart Network that enables advertisers to better track the effectiveness of their campaigns, and announced programs advocating for more inclusion of women in the motion picture industry.
