Arts Alliance Ventures announced today that it is merging its existing opera-to-rock cinema content businesses into a single integrated company to capitalize on the rapidly growing global market for event cinema.
Operating under the brand Arts Alliance, the new business will absorb the music and arts-focused production and production finance company Mr Wolf Presents, as well as incorporating the existing cinema booking, content distribution and marketing services operation, which was previously a part of sister company Arts Alliance Media.
At the same time it was announced that Mark Foster has been appointed as CEO of the new business. Previously Foster was the UK and Ireland managing director of on-demand music streaming service Deezer. He starts in his new post immediately.
All the current Event Cinema team members from both Mr Wolf and AAM will transition into the new business and further appointments will be made over the coming weeks.
John Woodward, chairman of Arts Alliance said, “The arrival of Mark Foster as the CEO of the newly integrated business is a watershed moment for us. Mark’s expertise and experience developing new business and marketing models for the content sector makes him the ideal person to lead the business. In addition the consolidation process announced today also means that for the first time the music and arts-based production sector will be able to deal with a well-resourced, one-stop-shop which will provide finance, production support, worldwide distribution, marketing budgets and campaign execution.”
Mark Foster, CEO of Arts Alliance said, “I am delighted to be joining Arts Alliance at a time when event cinema is a growing business, reaching out to new consumers, particularly for the Arts. I am passionate about working with our new and future partners to create exciting new, multi-dimensional content in all genres, from Opera and Ballet through dynamic exhibitions and theatre productions to rock and pop events, growing our global distribution network and supporting them with innovative marketing. We have a committed and enthusiastic team at Arts Alliance, and this new company structure will enable us to continue to develop, market and distribute world-class shows to audiences around the world.”