As the world slowly emerges from the pandemic, the Screen Advertising World Association today launched a powerful three-minute video and multiple social media campaigns featuring vignettes from some of the world’s most iconic names in the advertising, film, and humanitarian worlds, aimed at raising awareness for the unparalleled power and effectiveness of cinema. SAWA and its members around the world are using cinema, the trade press, and social media platforms such as Facebook, Twitter, Instagram, and YouTube, to reach marketers, moviegoers, and creative and media agencies.
Alamo Drafthouse Cinemas has selected Moving Image Technologies to provide equipment and furnishings for the newest location in Crystal City, Virginia.
In response to the pandemic, Christie Digital Systems has announced the mass production of its CounterAct line of commercial UV disinfection products with patented Care222 far-UVC light technology. CounterAct fixtures are designed for use in occupied indoor spaces, from cinemas, theme parks, museums, and sports complexes, to retail, restaurants, as well as transit hubs at airports, train, and subway stations.
A new report from content protection specialist Nagra, entitled Piracy Has No Boundaries, claims that thieves steal tens of billions of dollars of content value annually and that more than 80 percent of content theft is attributable to streaming. In addition, the report says, eight percent of U.S. households subscribe to illicit internet protocol services for an estimated $1 billion in illegal subscription revenue every year. The report uses Disney and Marvel Studio’s Black Widow as an example of how things can go wrong when feature films are streamed and estimates that the film lost between $50-$70 million because the movie lacked an exclusive theatrical window over its first ten days of release.
Studio Movie Grill has installed Ultraleap touchless interactive advertising kiosks. The company sees them as a way to ensure patrons a safe and clean environment but also as a way to extend big screen content into its lobbies.
ShowEast organizers announced today that this year’s conference, which had been scheduled for November 8-11 at the Loews Miami Beach Hotel in Miami Beach, Florida has been cancelled.
The triumphant start to October delivered new cinema recovery successes around the world, according to the latest box office report from London-based analytics firm Gower Street. China’s Golden Week brought blockbuster juggernaut The Battle at Lake Changjin, which by Monday (October 11) had already grossed $650 million to rank as China’s seventh biggest film of all-time. Combined with number two title My Country, My Parents, which has made $185 million so far, the holiday openers finally put Chinese box office back on the upswing after a concerning four months.
GDC Technology announced today the option to upgrade the award-winning GDC SX-4000 Standalone Integrated Media Block to DTS:X supporting the immersive audio bitstream. This upgrade is designed to support SMPTE’s immersive audio bitstream standard ST 2098-2, which represents a major milestone towards the goal of delivering a single interoperable immersive audio format for theatrical distribution.
Digital Cinema United, a content services company specializing in digital cinema package production and delivery services, has hired Ronnie Ycong to lead the company’s North America and Latin America region as executive vice president and general manager – Americas. At the same time the company announced the addition of Premiere Cinemas and Epic Theatres to its DCU Connect network.
Santikos has selected Cinionic, the Barco, CGS, and ALPD cinema joint venture, as its exclusive technology partner for the next three years. Under the new agreement, Cinionic will power the San Antonio, Texas based circuit with laser cinema systems and Barco Alchemy media servers. The exclusive partnership builds on Santikos’ long-standing relationship with Cinionic.