National CineMedia and Screenvision are joining the next phase of Feed our Future, a global cinema ad campaign that shines a light on the United Nations World Food Program’s life-saving work on the frontlines of world hunger. Starting today, the advertisement will be shown on movie screens across the U.S. through November. The Feed our Future campaign is part of a unique partnership between SAWA, the Global Cinema Advertising Association and the WFP, which is the leading humanitarian agency fighting hunger worldwide.
ABKCO Films in collaboration with Screenvision Media will present screenings of the iconic 1968 concert film The Rolling Stones Rock and Roll Circus in select theatres April 1, 3, 4, and 5. Among the cities included are New York, Los Angeles, Chicago, and Dallas.
Screenvision Media and KAOS Connect have announced the launch of their first joint event cinema program – the empowering theatrical documentary produced by Meteor 17 CEO, Spencer Proffer, I Hope You Dance, The Power & Spirit of Song. The documentary film features stories of faith, inspiration and overcoming unimaginable odds as told through the transformative power of song.
Screenvision has announced an innovative interactive advertising campaign that puts the spotlight on Volvo. This first-of-its-kind 90-second advertisement allows moviegoers to directly interact with the content on the big screen by using movement, and is now available in 100 Screenvision theatres.
How do you compete with all of the other consumer-controlled devices and content in the media ecosystem today? What can a company do to set itself apart and demonstrate the value of their own unique customer base? Screenvision believes that it has the answer. At their recent upfront presentation, Katy Loria, Screenvision’s executive vice president, national ad sales announced the launch of Project Lynx, which takes data from suppliers such as Kantar and SITO mobile and combines it with Nielsen’s Cinema research to track consumer behavior in and beyond their cinema experience.
Screenvision’s experiential upfront event, entitled Get into the Movies, took the company’s annual presentation out of the expected movie theater setting and into the transformed Skylight at Moynihan Station. To demonstrate the unrivaled impact that only cinema advertising can deliver, Screenvision invited audience members to physically become a part of the movies and interact with three working movie production sets filled with actors, directors, and crew. It was Screenvision’s first upfront since the government rejected National CinemaMedia’s attempt to merge the two companies and the mood was decidedly upbeat.
Screenvision has collaborated with Greyhound, the largest provider of intercity bus transportation in North America, to bring its latest campaign to moviegoers nationwide this holiday season through a unique programming feature tied to the upcoming feature film The Hobbit: The Battle of the Five Armies, a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures, opening in theatres December 17.
Millennials are overwhelmed with media options at every touch point, yet cinema continues to break through to them, delivering unrivaled results on key brand measures such as ad recall and purchase intent – the highest among all demographic groups. Reinforcing cinema advertising’s strength amongst this age group, Millennials are most likely to see a TV ad in cinema for the first time.
Shout! Factory, Screenvision and Nerd Corps Entertainment have teamed up to bring a new feature-length original movie Slugterra: Return of the Elementals to cinemas across the U.S beginning August 2.
Douglas Carter Beane’s 2013 drama The Nance, produced by Lincoln Center Theater and headlined by two-time Tony Award-winning actor Nathan Lane, comes to more than 300 movie theatres in the U.S. and Canada for a limited run beginning June 23 during Gay Pride Week in many cities. This presentation is made possible by Screenvision and Lincoln Center.