AMC Theatres today announced an unprecedented more than $25 million national advertising campaign across the United States to remind movie lovers that Hollywood’s stories are enjoyed in their best light – with a seamless, communal, multi-sensory experience – at AMC. The message of the campaign is simple but clear: AMC Theatres. We Make Movies Better. This messaging also will be used in nine European countries by AMC-owned Odeon Cinema Group.
Barco has expanded its laser projection portfolio with a pair of RGB projectors. Designed to enable impactful experiences in the theme park industry, the company says the XDM and XDX exceed all expectations with stunning Rec. 2020 colors, native 4K resolution and remarkable performances.
August posted another pandemic-era high at the international box office and the second biggest month of global box office since the pandemic began, according to the latest report from Gower Street Analytics, London. The month delivered a $2 billion global box office, up on July’s $1.9 billion and only lagging February’s $2.3 billion, which was fueled by a record box office month in China. The international market (excluding China) contributed $1.11 billion to the August total, beating its previous pandemic-era high, recorded the prior month, of $960 million.
MetaMedia, Laugh Lounge, a producer of exclusive live-streamed stand-up comedy shows, and distributor The Bigger Picture are partnering to deliver live stand-up comedy shows from top U.S. comedy clubs to cinemas and other out-of-home venues across the country for the first time.
GDC Technology Limited has unveiled two built-in audio processing features of its SR-1000 integrated media block. Users of SR-1000 now have the option to bring immersive audio experience to their screens with an upgrade to 16-channel DTS:X immersive sound. Additionally, a new built-in 16-channel cinema audio processor is made available to replace an external cinema audio processor for the 16-channel DTS:X setup.
According to industry statistics, premium large format screen installations have seen an increase of almost 19 percent year over year. They set a record in 2019, when 734 screens were installed, a 65 percent increase over 2018. As theatres slowly reopen worldwide following lockdowns due to COVID-19, the pace of adoption is expected to resume. Owned by the China Film Group and Huaxia Film Distribution, Cinity uses premium large format laser projection, immersive sound, and ultra-high frame rate capability. Today, with 57 installations and an almost equal number on tap in cities across China, Cinity enjoys cooperative agreements with many major Hollywood and Chinese studios. The system can be viewed at the Harmony Gold Preview House in West Hollywood, where filmmakers can also screen their latest projects at the industry’s highest frame rate.
In the midst of the COVID-19 pandemic, Cinemovida in Perpignan, France was thinking about the future of cinema and wanted the latest in theatre innovation ready for new and returning patrons. The end result is a 60-seat MX4D theatre from MediaMation.
The total revenues generated by the global cinema industry this year are set to only reach half of 2019’s pre-COVID revenues according to Omdia’s latest Cross Sector Windows report. Global box office revenues are still being impacted by studios experimenting with differing release windows, alternative platform distribution models such as video on demand, as well as government restrictions and more recently, a change in consumer confidence due to the Delta variant.
The Kinepolis Group is installing a MediaMation MX4D Theatre in its Leidschendam, Netherlands, location.
Severtson Screens has introduced a cinema screen price estimator for its dealer base. The tool is available via Severtson Screens’ website as well as a mobile app for Apple iOS and Android Smartphones.
