Cinema Revenues Half of 2019, Report Says
The total revenues generated by the global cinema industry this year are set to only reach half of 2019’s pre-COVID revenues according to Omdia’s latest Cross Sector Windows report. Global box office revenues are still being impacted by studios experimenting with differing release windows, alternative platform distribution models such as video on demand, as well as government restrictions and more recently, a change in consumer confidence due to the Delta variant.