March offered two major signs of recovery for the beleaguered cinema business, according to the latest report from Gower Street Analytics, London. Firstly, there was the impressive international opening of Godzilla vs Kong; the first global hit since the pandemic began over a year ago. Secondly, the long-awaited re-opening of cinemas in New York City and Los Angeles helped the U.S. Domestic market to achieve the highest grossing month in a year. With the first challenging quarter of 2021 behind us, wrote Gower Street analyst Thomas Beranek, the recovery of the global theatrical market, while still fragile, looks as promising as it has in months.
Gower Street Analytics
More than $2.6 billion in domestic box office might have been sacrificed in 2019 had a 17-day window been in place. A new report from the research firm Gower Street Analytics shows that 24 percent of total box office across the domestic market last year was taken beyond Day 17 of release. In the most dramatic example of this, Sam Mendes’ 1917 grossed $129 million at the domestic box office beyond Day 17 – an astonishing 81 percent of its lifetime gross.