Gower Street Analytics

Report: Movies Earn Billions after Day 17

Wed, 08/26/2020 - 10:28 -- Nick Dager

More than $2.6 billion in domestic box office might have been sacrificed in 2019 had a 17-day window been in place. A new report from the research firm Gower Street Analytics shows that 24 percent of total box office across the domestic market last year was taken beyond Day 17 of release. In the most dramatic example of this, Sam Mendes’ 1917 grossed $129 million at the domestic box office beyond Day 17 – an astonishing 81 percent of its lifetime gross.

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