Breaking the Blockbuster Code
As tent pole movies and opening weekend box office results increasingly dominate the motion picture business, understanding just who pays to see those movies has never been more important. In a whitepaper released this week, Movio chief executive and co-founder Will Palmer said the realities of a tent pole audience can be quite different from conventional wisdom. In Breaking the Blockbuster Code: Audience Evolution Patterns Revealed, Movio’s data scientists challenged the Hollywood film marketing community to re-think who makes up the opening weekend of a blockbuster film.