Distribution & Exhibition

Unique Airbnb Campaign Debuts in Cinemas

Fri, 06/17/2016 - 12:21 -- Nick Dager

Calling it a new frontier in cinema advertising Airbnb, the world’s leading community-driven hospitality company, is taking its Live There campaign to theaters this weekend. The split-screen experience debuted during 3D showings of summer blockbusters Finding Dory, Independence Day: Resurgence, and The Secret Life of Pets in the UK only. Moviegoers will have a first-of-its-kind, immersive experience that contrasts standardized mass tourism with the unique moments of travel and authentic experiences only possible while traveling on Airbnb.

Finding Dory Gets Easier

Fri, 06/17/2016 - 12:10 -- Nick Dager

In a history-making development, as Disney•Pixar’s Finding Dory swims into theaters this week, low-vision and blind fans can enjoy the film alongside family members in theaters, thanks to a breakthrough in independent moviegoing. Smart-syncing audio description, a new feature introduced to in-home audiences four months ago on the Disney Movies Anywhere app, heads to theaters nationwide for the first time with the release of Finding Dory.

Dolby, Lionsgate Bringing Dolby Vision, Dolby Atmos Content to the Home

Fri, 06/17/2016 - 11:53 -- Nick Dager

Dolby Laboratories and Lionsgate are partnering to release a slate of Lionsgate new release and catalog titles mastered in Dolby Vision and mixed in Dolby Atmos to offer a premium cinematic experience to the home entertainment market. As a result of this collaboration, consumers with Dolby Vision enabled televisions and Dolby Atmos enabled home theater products will be able to enjoy a broad spectrum of entertainment content from Lionsgate.

Christie Fills Costa Rica’s Biggest Screen

Thu, 06/16/2016 - 11:24 -- Nick Dager

A Christie Duo projection system was recently installed in Nova One, Costa Rica’s biggest film screen. Nova One is the main screen at the Nova Cinemas multiplex located in the newly opened Plaza Real Alajuela shopping mall in San José, the capital of Costa Rica. It is also the country’s first theater to use Dolby Atmos sound and dual 4K projectors.

Screenvision Media Joins DPAA

Thu, 06/16/2016 - 11:15 -- Nick Dager

Screenvision Media has joined the Digital Place Based Advertising Association, building off the company's upfront momentum and recently announced Connected Cinema initiative. The Connected Cinema experience, announced earlier this month by Screenvision Media at its upfront event, provides the ultimate canvas for brand storytelling. Through new tech alliances, Screenvision Media is extending and harnessing the unrivaled impact of cinema's premium video with the ability to engage with consumers before, during and after their movie-going journey.

Christie Emulates Small Theatre at CineEurope

Thu, 06/16/2016 - 11:09 -- Nick Dager

The Christie exhibit at CineEurope 2016, Barcelona, June 20-23, will emulate a small cinema theatre where attendees can see and hear demos of the new Christie CP2208-LP laser phosphor cinema projector and speakers from its Christie Vive Audio LS Series respectively, as well LCD panels and Christie MicroTiles for digital signage in cinema lobbies.

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