Ymagis Group Announces Corporate Rebranding Initiative

Bookmark and Share

Thu, 05/12/2016 - 11:12 -- Nick Dager

Ymagis Group has announced a complete corporate rebranding initiative effective immediately, which will be rolled out through the second quarter of 2016. This rebranding encompasses all aspects of the visual identity of the Group’s portfolio of brands as well as the complete revision of the company tagline, mission and vision statement. All exhibitor services activities (dcinex, Ymagis, R2D1 and shortly Proyecson) now operate under the name CinemaNext. 

CinemaNext’s main office is in Liège (Belgium) with 17 additional offices in the following cities: Düsseldorf, Cuijk, London, Montrouge, Valencia, Athens, Bucharest, Budapest, Casablanca, Istanbul, Lausanne, Lodz, Moscow, Prague, Rome, Vienna and Zagreb. The business unit is divided into four divisions: equipment sales and installation, online and support services, in-house products and consulting.

“To increase synergies across our divisions,” said Ymagis founder and CEO Jean Mizrahi, “we are streamlining our organizational structure around two compelling names, Eclair and CinemaNext, with the lightning bolt used by Eclair since its foundation in 1907 as a unifying symbol and reminder of the Group’s strong, deep-rooted heritage in the history of cinema. Eclair means lightning in French.” 

All Content Services activities (Ymagis, dcinex and Smartjog Ymagis Logistics) now operate under the name Eclair. Eclair specializes in providing content services to the motion picture and television industries. Eclair’s main office is in Vanves (France) with 10 additional offices in the following cities: Paris, Berlin, Barcelona, London, New York, Liège, Karlsruhe, Strasbourg, Auxerre and Rabat. 

The business unit is divided into six divisions: post-production, restoration, theatrical distribution services, digital distribution services, versioning & accessibility, and preservation.

“What defines our multinational group and 700 employees around the world is our ability to offer smart and innovative global solutions to clients and implement them on a local basis,” said Georges Garic Deputy CEO

Ymagis remains the parent brand of the holding company and will be used by all VPF and financial services. In addition to its new visual identities, the Group has incorporated the new Smart Solutions in Action tagline in its brand executions. Chosen for its ability to encompass the company’s glocal positioning and services in a single statement, the new tagline will be a highly-visible component of all branding assets.