Motivate Val Morgan, which says it is the Middle East’s leading cinema advertising company, has launched a dedicated platform – featuring CinePlan and CineMeasure – through which advertisers can plan and measure their cinema campaigns with ease. CinePlan is a tool that can be utilized to build a cinema media plan based on advertiser requirements.
Cinema advertising company Spotlight Cinema Network has formed a partnership with Epicenter Experience to bolster consumer understanding of the desirable, educated, professional adult demographic with disposable income.
The German exhibitor Cineplex, a co-op encompassing 26 family businesses with more than 90 cinemas and a market share of 15 percent, has signed a new deal with Showtime Analytics for their email marketing and customer analytics capabilities.
Showtime Analytics in conjunction with Comscore has announced an agreement with Filmpalast Group to provide an operational data platform system to the popular German movie theatre chain.
Showtime Analytics has reached an agreement to integrate its data analytics platform with major US point-of-sale provider Ready Theatre Systems. Under this new agreement RTS customers will have the ability to utilize the Showtime Analytics product suite including their operational tool, Showtime Insights, marketing solution Showtime Engage and newly launched Customer Analytics.
Movio, a Vista Group company, has signed a three-year deal with Australian cinema chain Village Cinemas enabling renewed access to its marketing data analytics and campaign management solutions and new data integration capabilities.
Leading British independent exhibitor Reel Cinemas, which operates 15 multiplex sites with 78 screens across the United Kingdom, has retained Showtime Analytics to provide it with an operational data platform and customer communication. Reel Cinemas just entered its 21st year in business. With continued expansion plans underway, the company launched two sites during the pandemic.
Omniplex Cinemas, Ireland’s largest cinema chain, has signed an agreement with Showtime Analytics to provide it with customer analytics and communication for its 33 theatres. Spanning two markets, Omniplex Cinemas has theatres in most major cities and towns in Ireland and Northern Ireland.