Instrumented Auditorium, which some consider to be one of the world's most innovative cinemas, will open in Bristol in 2024. It will record audiences' biometric responses, including their heart rate, eye movement and brain activity as they react to what is on the screen.
Showtime Analytics and Admit One, two leading providers of cinema technology software, announced today that they are coming together under a new group company, Showtime Group Solutions. The new company will enable the two brands to combine their strengths and expertise to provide a more comprehensive suite of products to the cinema industry, with Cinemex on board as their first enterprise level customer.
Cielo has partnered with Scrabble Entertainment to provide innovation around intelligence and analytics through its Cielo Command, Cinema Essentials, Automation, and Director package software.
Picturedrome Cinemas has signed an agreement with ShowTime Analytics to provide it with real-time operational insights and a digital marketing system.
Golden Ticket Cinemas has signed with Showtime Analytics to provide real-time operational, marketing and market comparisons. The cinema chain was founded in 2017 with the opening of the company’s first location in Washington, North Carolina and since then has become one of the fastest growing movie exhibitors in the country.
Vista Cinema has promoted London-based Mischa Kay to the new role of chief revenue officer. Kay’s promotion comes as the Vista Group accelerates its platform-based strategy.
Seedooh has launched what it says is the world’s first independent cinema-based ad verification technology, bringing a new level of transparency to cinema advertising in Australia and New Zealand. This comes at a time when cinema advertising across Australia and New Zealand is experiencing the strongest post-COVID ad spend resurgence of all media. The integration, available from today across Hoyts Cinema locations in Australia and New Zealand, will further extend across Val Morgan’s exhibitor network in the coming months.
The consumer purchase data platform Affinity Solutions and National Cinemedia have unveiled a report that the companies say proves a predictive relationship between in-theater movie experiences and elevated consumer spend. The study entitled Economic Impact Study: Moviegoing as an Indicator of Spend analyzed NCM audiences of more than eight million moviegoers per week and their spending habits.
National CineMedia and the real-time television measurement company iSpot are partnering to enhance NCM’s audience analytics and measurement capabilities. Using iSpot’s currency grade ad catalog and verification of ad plays for all ads against 40 million Smart TVs in the U.S., NCM can now report on the incremental reach their advertising brings brand and studio customers in addition to linear television.
Motivate Val Morgan, which says it is the Middle East’s leading cinema advertising company, has launched a dedicated platform – featuring CinePlan and CineMeasure – through which advertisers can plan and measure their cinema campaigns with ease. CinePlan is a tool that can be utilized to build a cinema media plan based on advertiser requirements.
