Customer Analysis

NCM, iSpot Partner on Audience Measurement

Mon, 08/29/2022 - 11:46 -- Nick Dager

National CineMedia and the real-time television measurement company iSpot are partnering to enhance NCM’s audience analytics and measurement capabilities. Using iSpot’s currency grade ad catalog and verification of ad plays for all ads against 40 million Smart TVs in the U.S., NCM can now report on the incremental reach their advertising brings brand and studio customers in addition to linear television.

Motivate Val Morgan Launches Cinema Advertising Platform

Mon, 07/25/2022 - 12:47 -- Nick Dager

Motivate Val Morgan, which says it is the Middle East’s leading cinema advertising company, has launched a dedicated platform – featuring CinePlan and CineMeasure – through which advertisers can plan and measure their cinema campaigns with ease. CinePlan is a tool that can be utilized to build a cinema media plan based on advertiser requirements.

Showtime Reaches Deal with Ready Theatre Systems

Thu, 04/21/2022 - 14:36 -- Nick Dager

Showtime Analytics has reached an agreement to integrate its data analytics platform with major US point-of-sale provider Ready Theatre Systems. Under this new agreement RTS customers will have the ability to utilize the Showtime Analytics product suite including their operational tool, Showtime Insights, marketing solution Showtime Engage and newly launched Customer Analytics.

Reel Cinemas Retains Showtime Analytics

Mon, 02/21/2022 - 12:17 -- Nick Dager

Leading British independent exhibitor Reel Cinemas, which operates 15 multiplex sites with 78 screens across the United Kingdom, has retained Showtime Analytics to provide it with an operational data platform and customer communication. Reel Cinemas just entered its 21st year in business. With continued expansion plans underway, the company launched two sites during the pandemic.

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