Screenvision, DBase4Media, India, Announce Partnership
Screenvision Media has partnered with DBase4Media, an India-based media and marketing agency, which will connect brands worldwide to Screenvision's recently launched audience network.
Screenvision Media has partnered with DBase4Media, an India-based media and marketing agency, which will connect brands worldwide to Screenvision's recently launched audience network.
Screenvision Media has added a suite of new digital products that will allow for smarter media plans to deliver on the bottom line for the company's advertising partners. The new products were announced during the company’s recent 2022 Upfront presentation. The offerings include Trailer Pack and Cinelytics.
The United Nations Development Programme and SAWA Global Cinema Advertising Association today launched an eight-week international cinema advertising aimed at raising awareness of the climate emergency and spurring broader, urgent action to address it. In the 60-second cinema ad, Frankie, a computer-generated dinosaur is seen storming into the UN General Assembly, seizing its iconic podium, and urging stunned-looking dignitaries to avoid the dinosaurs’ fate—extinction—by making changes to tackle the climate crisis.
SAWA Global Cinema Advertising Association has announced that Kathryn Jacob OBE has been named president-elect of the global trade body. Jacob will assume the role when Florian Weischer, CEO Weischer.Cinema, steps down after an eight-year term on August 1. She will be the first female president in SAWA’s 68-year history.
PVR Cinemas, India’s largest film exhibitor, has introduced experiential in-cinema advertising for what it says is the first time in the cinema advertising domain. The innovation in collaboration with Xperia Group, an out-of-home media company hopes to create immersive experiences for the consumer for advertising content across different touch points in the cinema.
Screenvision Media has announced that it will hold its 2022 Upfront on Tuesday, May 10 at Hammerstein Ballroom in New York City. The Upfront – Screenvision's first in-person event since the pandemic ground the industry to a halt in 2020 – will reflect the power of the in-cinema experience to effectively deliver, more than any other medium, the reach and impact that brands crave.
Screenvision Media is partnering with Moviefone, the iconic digital media brand, to feature the company's Made in Hollywood TV series content as part of Screenvision's Front + Center preshow.
Velocity has expanded its exhibitor network as part of its agreement with Screenvision Media to install as many as 1,000 individual theatres with up to 4,000 digital displays. The displays will promote exhibitor offerings and upcoming movies, national, local, and regional advertising, and be connected to the leading programmatic advertising exchanges.
Screenvision Media has extended its relationships with B&B Theatres and CEC Theatres. Screenvision's Cinema Network now includes seven of the top ten exhibitors nationwide and three of the top five.
The British cinema advertising company Pearl & Dean has announced a formal collaboration with Dive, a start-up agency with a focus on experiential campaigns, productions, stunts, and events in film and cinema advertising.