Moviegoers Prefer Immersive Seating, CJ 4DPlex-Funded Survey Says
Kantar Millward Brown, a specialized consumer research firm, and 4D cinema seating company CJ 4DPlex have announced the results of jointly conducted research entitled Consumer Perception Trends of Global Cinema. The results of the study, conducted in June 2017, are based on 3,000 consumers across the United Kingdom, Japan, and China who watch movies in cinemas more than twice in a year in their given location. The research has found a significant global preference for 4DX technology over traditional movie viewing.