Immersive Entertainment

Rethinking a Movie Theatre

Tue, 10/08/2019 - 10:23 -- Nick Dager

Combining one of the oldest architectural designs in the Western world – the amphitheatre – with some of the most advanced motion picture exhibition technology available today may sound like a great idea for a new movie theatre. Applying that concept to an existing theatre, though, makes the challenge seem truly daunting. But that’s exactly what happened when B&B Theatres acquired an old movie house in Overland Park, Kansas and set about the work of making it their own. The result is the world’s second largest ScreenX auditorium and its first ScreenX Amphitheatre, complete with a unique approach to the DTS:X sound system.

Gemini Man Releasing Globally in ScreenX

Mon, 09/30/2019 - 11:14 -- Nick Dager

CJ 4DPlex and Paramount Pictures have expanded their ongoing partnership to release the action-thriller Gemini Man in the ScreenX format. Directed by Ang Lee. Gemini Man in ScreenX will be shown in theaters worldwide beginning October 2, on 233 screens, across 22 countries. The film opens in the U.S. on October 11 at Regal Cinemas, B&B Theatres and CGV Cinemas.

Yash Raj Films’ War Releasing in 4DX

Mon, 09/23/2019 - 10:53 -- Nick Dager

Leading Indian film production company Yash Raj Films has announced that its latest feature film War will be coming to select theatres in CJ4DPlex’s multi-sensory cinema experience, 4DX. War was produced by Aditya Chopra. The film will release October 2 on Gandhi Jayanti, a national holiday in India. The movie in 4DX will be available in India at PVR Cinemas and Cinepolis Cinemas, and at Oman, Qatar, Lebanon, and across the UAE at Vox Cinemas.

B&B Theatres Opens Worlds First ScreenX Amphitheater

Thu, 09/05/2019 - 09:44 -- Nick Dager

CJ 4DPlex, together with B&B Theatres, have launched the world’s first ScreenX Amphitheater in Overland Park, Kansas inside B&B Overland Park 16. The newly arranged auditorium, which marks the second largest ScreenX theater in the world will open with Warner Bros. Pictures’ It Chapter Two on Friday, September 6th.

4DX with ScreenX Drawing Record Crowds

Wed, 09/04/2019 - 11:09 -- Nick Dager

The July 19 opening of CJ 4DPlex 4DX with ScreenX at the Grand Cinema Sunshine in Ikebukuro, Tokyo, of Sony Pictures' Spider-Man: Far From Home, extended its run by four weeks due to sold out screenings during prime-time slots and recording attendance rates as high as 99 percent during peak showing times. In China, 4DX with ScreenX attendance numbers also soared, with occupancy rates doubling that of standard 2D formats for Spider-Man: Far From Home.

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