CJ 4DPlex has announced that 20th Century Studios, Lightstorm Entertainment and James Cameron's Avatar: The Way of Water has become the highest grossing release of all-time in its immersive formats 4DX and ScreenX. In those formats to date the film has earned $85 million worldwide.
Avatar: The Way of Water has earned a total of more than $2 billion at the box office worldwide and continues to play in ScreenX and 4DX theatres around the world.
In Avatar: The Way of Water, audiences experience the lush lands of Pandora in ScreenX's visually immersive panoramic format with exclusive story-enhancing imagery only available in ScreenX. CJ 4DPlex worked closely with 20th Century Studios, James Cameron, and Lightstorm Entertainment to ensure the highest quality presentation of the exhilarating journey.
4DX's multi-sensory technology submerges audiences into the action of the film by utilizing over 21 unique motion and environmental effects. It transcends the traditional movie-going experience with special effects like vibration, water, wind, snow, lightning, and scents, among others.
"We want to thank James Cameron, Jon Landau and everyone at 20th Century Studios and Lightstorm Entertainment for creating a film that has reminded audiences what it's like to experience an epic movie on the big screen," said Jongryul Kim, CEO, CJ 4DPlex. "We're not surprised that the visual masterpiece that is Avatar: The Way of Water has sailed past our 4DX and ScreenX box office records and has made CJ 4DPlex history."
"James Cameron has done it again — delivering an epic blockbuster that has shattered box office records in our premium formats worldwide," said Don Savant, CEO and president, CJ 4DPlex America. "This is testament that great stories combined with great premium experiences will bring audiences to theatres in record numbers."