PVR Limited has opened Lucknow's largest cinema in Lulu Mall, the biggest shopping center in the city. The 11-screen theatre will increase the company's presence in Uttar Pradesh to 158 screens spread across 32 properties, and consolidate its influence in North India, where it will have 438 screens spread across 100 properties.
The theatre, which is situated in the Amar Shaheed Path neighborhood of Lucknow, the state capital, is built in a modern style that exudes opulence, glitz, and exuberance. The theatre features CJ 4DPlex’s multi-sensory seating format 4DX, premium large format screens, two auditoriums with PVR's luxury format, Luxe, as well as seven auditoriums with last-row recliners.
The theatre, which can accommodate 1841 people, also features provide an enhanced and immersive cinematic experience. Included in this are the Cinionic laser projectors, RealD 3D, and Dolby Atmos surround sound.
PVR Limited managing director Ajay Bijli, said, "We are delighted to partner again with The Lulu Group to announce the opening of our 11-screen super-plex in Lucknow, which marks the 100th property in north under the combined portfolio of PVR and Inox. As a leading multiplex player offering multiple choices of the best cinema formats in the country, we are confident that this new cinema will become not only the must-visit out-of-home entertainment destination for the people of Lucknow but also for the neighboring cities and international travelers."
With its network of expressways, industrial corridors, international airports, and centers of academic and medical expertise, Uttar Pradesh, the country's center, is emerging as a major economic force. The state has contributed significantly to the development of Indian cinema by producing a number of well-known film producers, directors, artists, lyricists, singers, and screenwriters. With an emphasis on cinema that is content-driven, Uttar Pradesh is also a potential location for films.
PVR executive director Sanjeev Kumar Bijli said, "We are truly elated to launch our biggest property in the capital city of Uttar Pradesh, the most populated state in India and one of India's fast-growing economies. Leveraging on the immense potential of the state aided by proactive governance, it offers one of the most promising destinations for expansion of multiplexes. We are excited to expand our presence in the state with a world-class cinema."