Cineplex, in partnership with CJ 4DPlex, has announced that British Columbia has opened the first 4DX auditorium at Cineplex Cinemas Metropolis in Burnaby. The 4DX cinematic experience gives audiences the ability to fully escape into their movie while engaging all of their senses, including touch, sight, sound and smell. The enhanced cinematic experience at Cineplex Cinemas Metropolis debuted with Avatar: The Way of Water.
CJ 4DPlex’s 4DX delivers an immersive multi-sensory cinematic experience incorporating on-screen visuals with synchronized motion seats as well as environmental effects such as water, wind, fog, scent, snow and more, to enhance the action on screen. It is the world’s first and leading 4D movie technology brand for feature films including Hollywood blockbusters, local films, and alternative content such as concerts and commercials.
“The state-of-the-art technology that CJ 4DPlex has masterfully created brings a true and incomparable escape into the magical world of cinema that you have to see, hear, feel and smell to believe. The 4DX experience is another example of our ongoing commitment to innovation in our theatres,” said Kevin Watts, executive vice president, exhibition & LBE, Cineplex. “It is a real thrill to bring 4DX to our guests in Burnaby and the surrounding Metro Vancouver area, especially just in time for the busy holiday season when we all look forward to visiting the theatres with family and friends.”
"We are excited to expand 4DX in Canada and continue our partnership with Cineplex. 4DX provides moviegoers with an experience that can only be appreciated in the theatre,” said Duncan Macdonald, head of worldwide marketing and theatre development, CJ 4DPlex America. “The process to enhance content for the 4DX screen requires skilled editors and weeks of work; the end result is magical. Nothing matches the immersive and interactive experience that 4DX provides.”
Cineplex Cinemas Cineplex.com.