AAM: Creating the Path to Cinema’s Future
Arts Alliance Media first opened its doors in London June 17, 2003. In those very early days of digital cinema, the new company and its ten employees carved out a space in technology and what was then called alternative content. The company divested itself of the alternative content business a few years ago to focus on what has long been its core strength: cinema technology. AAM launched its first theatre management system in 2007 and, in 2008, completed the first virtual print fee rollout in Europe with French chain CGR. Today AAM has more than 140 employees spread over three offices in London, Amsterdam, and Guangzhou, China. I recently spoke via email with AAM’s chief executive officer Patrick Foley, and chief technology officer Richard Phillips about those early days of the company and, more importantly, to get their thoughts about the future of digital cinema technology.
