Red Star Macalline Pictures Development of China today announced an agreement to install 120 screens with RealD technology over the next three years. The agreement includes 15 premium format Luxe and 45 RealD Cinema screens in addition to 60 auditoria utilizing RealD's patented 3D systems.
This deal continues the close collaboration between RealD and Red Star Macalline, who together have already successfully launched 17 Luxe and five RealD Cinemas across 11 cities in China.
"In the past four years, we have worked in collaboration with RealD to establish 22 premium screens and are delighted with the attendance and incremental box office returns at these Luxe and RealD Cinema venues. The auditoria deliver on the promise of quality represented by the branding, far surpassing moviegoer's expectations," said Simon Xu, president of Red Star Macalline. "Audiences are choosing premium movie going experiences, and RealD's solution has worked perfectly for the development of our cinema business."
"RealD has been perfecting the 3D for over 20 years and have expanded that mission to every element of cinema. We are honored to extend our partnership with Red Star to offer Chinese moviegoers the best possible theatrical experience," said Edman Chan, vice president and general manager, Asia Pacific for RealD.