Some Cinema Markets Rebounding, New Report Finds
Researchers at Britain’s Gower Street Analytics have released a new report that shows that, as theatres are allowed to open, some cinema markets are slowly beginning to rebound in the wake of the pandemic. This past weekend marked one year from the first closure of the China’s cinema market due to the COVID-19 virus. That market closed just ahead of its lucrative Chinese New Year holiday in 2020 – a holiday that this year falls on February 12, due to the lunar calendar on which it is based. A year on and currently China is the most robust international market, tracking 41 percent ahead of 2020, even before reaching the closure period of last year, and on par with the average of the previous three years: 2017-2019