The cinema marketing and analytics company Usheru has appointed John Donnelly to its board of directors, effective immediately.
Donnelly has worked in the cinema sector for more than 30 years and was responsible for building and operating the first multiplex cinemas in the UK, Ireland and Poland. He also served as managing director for Odeon’s expansion in Eastern Europe and Germany before leading up the acquisition, integration and construction of more 80 cinemas across continental Europe, as operations director for the Odeon group.
Prior to the sale of Odeon to AMC, Donnelly, as the group’s strategic director, led the group’s key transformational programs. In 2018, he joined Dolby Laboratories as business development director and was responsible for the expansion of Dolby cinema in the MEAR region, completing several high-profile deals for Dolby in Russia and the Middle East.
Usheru CEO Oliver Fegan said, “We are delighted that John has decided to join Usheru. The company is entering a stage of growth with tremendous potential in the film industry as a result of using data to go direct to audiences and drive them to view films on a variety of platforms both theatrical and streaming, in a smarter and more efficient way. John´s experience and industry knowledge will be key to driving the success of Usheru.”
Donnelly said, “Oliver and the team have done an amazing job to get the company to where it is today. The cinema industry is going through unprecedented times and there are and will be enormous opportunities to help entertainment companies connect with and grow audiences in new and more innovative ways. I am really looking forward to supporting and working with the great Usheru team in this dynamic and exciting ecosystem.”