National CineMedia and Harkins Theatres, the fifth-largest exhibitor in America, have signed a long-term cinema advertising affiliate agreement to bring NCM’s Noovie pre-show entertainment program to millions of Harkins movie fans across the Southwest. With the addition of Harkins Theatres, NCM’s national theatre network now includes all of the top five exhibitors in the country.
The International Union of Cinemas, the body representing European cinema trade associations and operators, has today released preliminary 2020 box office estimates for the territories covered by the organization. At the same time the association said that more government support for cinemas is needed.
Germany’s Filmpalast Kassel has equipped 14 of its theatres with the latest JBL Professional cinema audio systems. Located in the heart of Kassel, Filmpalast Kassel’s distinctive architecture and interior design makes it a popular entertainment destination and tourist attraction.
Researchers at Britain’s Gower Street Analytics have released a new report that shows that, as theatres are allowed to open, some cinema markets are slowly beginning to rebound in the wake of the pandemic. This past weekend marked one year from the first closure of the China’s cinema market due to the COVID-19 virus. That market closed just ahead of its lucrative Chinese New Year holiday in 2020 – a holiday that this year falls on February 12, due to the lunar calendar on which it is based. A year on and currently China is the most robust international market, tracking 41 percent ahead of 2020, even before reaching the closure period of last year, and on par with the average of the previous three years: 2017-2019
CineStar Bosnia and Herzegovina has chosen 4K laser projection by Cinionic for its new destination cinema, CineStar 4DX Sarajevo - Bingo City Center. As part of the deal, Cinionic, the Barco, CGS, and ALPD cinema joint venture, brings its award-winning Barco Series 4 laser projection to the theatre’s 10 auditoriums.
The cinema marketing and analytics company Usheru has appointed John Donnelly to its board of directors, effective immediately.
Streamland Media, formerly Picture Head Holdings, has entered into an agreement to acquire the Technicolor Post business. This addition builds upon Streamland’s global network of award-winning talent, further solidifying their dedication to the creativity, innovation and collaboration essential in post-production. The acquisition, which is subject to customary closing conditions, is backed by Trive Capital and Five Crowns Capital and is expected to close in the first half of 2021.
Liquid Media Group has appointed Ronald Thomson as its CEO to drive the growth of its evolving business. As president of the global business development firm Cameron Thomson Group, he has been building successful media/entertainment and tech companies for more than two decades from its offices in Toronto, London, Lake Como, Los Angeles and Taipei.
With the end of the COVID-19 pandemic still not in sight, Kinepolis has taken out an additional loan of 80 million euros with its main bankers for a period of three years.
Resiliency is not a new term for the cinema industry. The industry has faced adversity in the past but economically has always survived. Cinemas are no longer just a place to go and watch a movie. They are entertainment destinations catering to increasingly diverse patron expectations.
