Business

Christie Official Projection Partner of CineAsia 2022

Mon, 11/28/2022 - 08:51 -- Nick Dager

As the official projection partner for CineAsia 2022, Christie will showcase its latest cinema technologies in the support of the event, including supplying the advanced format CP4450-RGB and CP4435-RGB pure laser cinema projectors for presentations and screenings at the show. CineAsia 2022 takes place for the first time in Thailand from December 5-8 at True Icon Hall, Bangkok.

Pearl & Dean Partners with Underexposed Arts to Showcase Photo Collection

Wed, 11/23/2022 - 11:44 -- Nick Dager

The British cinema advertising company Pearl & Dean has partnered with Black-led art and cultural organization, Underexposed Arts, for a first-of-its-kind photographic cinema campaign called The Next Gen collection. In addition to appearing within the ad reel, the Underexposed Arts creative will feature in selected screens at the end of the Black Panther: Wakanda Forever.

Seedooh Launches Cinema Ad Verification Technology in Australia, New Zealand

Wed, 11/23/2022 - 11:33 -- Nick Dager

Seedooh has launched what it says is the world’s first independent cinema-based ad verification technology, bringing a new level of transparency to cinema advertising in Australia and New Zealand. This comes at a time when cinema advertising across Australia and New Zealand is experiencing the strongest post-COVID ad spend resurgence of all media. The integration, available from today across Hoyts Cinema locations in Australia and New Zealand, will further extend across Val Morgan’s exhibitor network in the coming months.

Mega Filem Enterprise, Qube Wire Delivering Cinema Content in Malaysia, Brunei

Wed, 11/23/2022 - 11:25 -- Nick Dager

Mega Filem Enterprise and Qube Wire will operate a content delivery network serving all cinemas in Malaysia and Brunei. Qube Wire’s global cloud delivery platform is known for its ease of installation and operation. It provides a secure, efficient way to deliver content and keys for what the companies say is less money.

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