Selling Security’s Lighter Side
A cat burglar offers advice on home security while invading someone else’s house in a spot introducing the security and home automation system Sage By Hughes. Directed by A Common Thread’s Eli Green for Colorado agency Victors and Spoils, the spot lends a comedic touch to a product category often promoted through fear. While paging through the owners’ books and lounging on their bed, the glib thief explains that his Sage system includes monitoring features that he can control from his phone, “which means I have more confidence to take out of town jobs, like this one.”