Distribution & Exhibition

Screenvision Media today announced Audi's Parking Lot holiday campaign as the winner of the Hegarty Advertising in Cinema Excellence Award at the Adweek Creative 100 celebration in Cannes. Audi's Parking Lot campaign was a humorous look at the struggles of holiday shopping season, creatively showcasing the Audi RS3 and RS7 models, whilst depicting two fathers' frustrations over battling it out for the last parking space in a mall parking lot.

Cineworld Group and Cinemark Holdings have agreed to buy the remaining units of National CineMedia currently owned by AMC Entertainment, 21.5 million units for approximately $156.8 million. Cineworld and Cinemark will each acquire half of the units and will fund the transaction with available cash.

Christie is marking a decade of collaboration with the Shanghai International Film Festival as the event’s exclusive cinema projection partner. “This is the tenth consecutive year that Christie has partnered with the SIFF, which is one of the largest and most prestigious film festivals in Asia, by serving as its exclusive cinema projection partner,” said Lin Yu, vice president, cinema sales for Asia, Christie. “It is an honor for us be associated with the SIFF, supplying our cinema projectors for screening feature films from around the world that are distinguished by their artistic excellence. It is a perfect combination of ‘art and technology’, and we are fully committed to delivering the best possible image on screen that allows all audiences to enjoy an immersive and highly satisfying cinema experience.”

The Fourth Annual Asian World Film Festival will once again be held in Culver City, California with opening night scheduled for October 24 and closing night November 1. This year's theme will focus on the female empowerment, said the festival’s executive director Georges N. Chamchoum.