The Cinemark Missouri City and XD Theatre has opened in the Fort Bend Town Center in southwest Houston. The 14-screen theatre is the first to showcase a reimagined theatre design, and, the company says, it brings the best in exhibition to Houston moviegoers, with immersive, first-class amenities including two XD auditoriums, all Luxury Lounger recliners and a new look and feel that enhances the customer experience from the minute they walk into the theatre, all the way to the end credits
In a move that may offer some clues regarding the ways that exhibitors and streaming companies can work together effectively, Cinemark announced today that it will be showing Netflix’s Army of the Dead in both Cinemark XD and digital cinema auditoriums across its domestic circuit beginning May 14. Tickets are on sale now at Cinemark.com and on the Cinemark mobile app to watch the much-anticipated Zack Snyder film in theatres before it is available on Netflix on May 21.
As part of the Belgian Economic Mission to the United States, Her Royal Highness Princess Astrid of Belgium, Representative of His Majesty the King, is visiting Austin and will honor Lee Roy Mitchell, the founder and executive chairman of Cinemark Holdings during her stay. This exclusive award is in recognition of the company’s longstanding relationship with Barco, a worldwide digital cinema leader and a Belgian-based company.
Barco has announced that its long-time customer Cinemark is the first exhibitor to purchase its new laser projector, which was unveiled at CinemaCon last week.