CinemaNext and Lebanese cinema chain Empire Cinemas today announced an agreement for the deployment of CinemaNext’s Sphera premium cinema concept at the Al Andalus Mall in Jeddah, Kingdom of Saudi Arabia. Located on the Red Sea coast, Empire Cinemas’ new 18-screen, 1,176-seat complex featuring Sphera as its centrepiece is scheduled to open in the fourth quarter of 2020.
The loosening of restrictions on the media and entertainment sector by The Kingdom of Saudi Arabia has fueled the demand for public viewing of cinema in theatres. This positive development has created revenue generation opportunities for several stakeholders in the ecosystem, both nationally and internationally, as the region is one of few in the world where cinema exhibition is a new business.
Muvi Cinemas has opened the first Dolby Cinema in the Kingdom of Saudi Arabia at the U-Walk Boulevard, Arabian Centres in Riyadh.