Muvi Cinemas is celebrating the inauguration of its 103rd screen in Saudi Arabia this month with the opening of its new theatre in the Mall of Dhahran. The site is the tenth for Muvi Cinemas in 14 months since debuting their first location, having entered the market in 2019 as the Kingdom of Saudi Arabia’s first homegrown theatre chain
Roxy Cinemas chose NEC 4K RB laser projection systems to equip its new boutique multiplex at Al Khawaneej in Dubai, United Arab Emirates, which is finally opening after a series of delays caused by COVID-19. This is the first fully equipped multiplex using NEC projectors in the Middle East, making it an important step for the manufacturer into the regions’ cinema market.
Reel Cinemas, the dynamic cinema brand under Emaar Entertainment’s cinema brand, has opened its second Dolby Cinema screen at the world famous The Dubai Mall – making it the first cinema complex in the world to have two Dolby Cinema screens.
CinemaNext and Lebanese cinema chain Empire Cinemas today announced an agreement for the deployment of CinemaNext’s Sphera premium cinema concept at the Al Andalus Mall in Jeddah, Kingdom of Saudi Arabia. Located on the Red Sea coast, Empire Cinemas’ new 18-screen, 1,176-seat complex featuring Sphera as its centrepiece is scheduled to open in the fourth quarter of 2020.
The loosening of restrictions on the media and entertainment sector by The Kingdom of Saudi Arabia has fueled the demand for public viewing of cinema in theatres. This positive development has created revenue generation opportunities for several stakeholders in the ecosystem, both nationally and internationally, as the region is one of few in the world where cinema exhibition is a new business.
Muvi Cinemas has opened the first Dolby Cinema in the Kingdom of Saudi Arabia at the U-Walk Boulevard, Arabian Centres in Riyadh.