Muvi Cinemas of Saudi Arabia is converting all its theatres to Vista Cinema theatre management software. All existing sites have been converted to Vista Cinema’s software suite, including Film Manager, full food and beverage management tools together with new application, Serve, and the extensive Vista Loyalty functionalities.
Severtson Screens has been named a strategic partner for 2021 Cinema Build KSA, a virtual trade show and conference, which is being held Riyadh, Saudi Arabia on February 24. “We are excited to be a strategic partner for this year’s event,” said Toby Severtson, president and CEO of Severtson Corp. “In these unusual times, being a part of a virtual event is a great way to include as many international industry members as possible.”
AMC Saudi Arabia has expanded its 4K presence in the Kingdom with four new locations powered by laser projection from Cinionic, including the award-winning Barco Series 4. Since entering the KSA two years ago, the circuit operated by AMC has grown to 40 screens, with more on the way later this year.
After achieving critical acclaim during an award-winning tour of global film festivals, Image Nation Abu Dhabi’s feature film Scales (Sayidat Al Bahr) will be screening in cinemas in Saudi Arabia this week, after it was picked up by Saudi distributor Cinewaves Films. Viewers will be able to experience the debut film from Saudi Arabian writer-director Shahad Ameen in cinemas across Riyadh, Jeddah, Tabuk, Jizan and the Eastern Province in its first theatrical release.
Muvi Cinemas is celebrating the inauguration of its 103rd screen in Saudi Arabia this month with the opening of its new theatre in the Mall of Dhahran. The site is the tenth for Muvi Cinemas in 14 months since debuting their first location, having entered the market in 2019 as the Kingdom of Saudi Arabia’s first homegrown theatre chain
Roxy Cinemas chose NEC 4K RB laser projection systems to equip its new boutique multiplex at Al Khawaneej in Dubai, United Arab Emirates, which is finally opening after a series of delays caused by COVID-19. This is the first fully equipped multiplex using NEC projectors in the Middle East, making it an important step for the manufacturer into the regions’ cinema market.
Reel Cinemas, the dynamic cinema brand under Emaar Entertainment’s cinema brand, has opened its second Dolby Cinema screen at the world famous The Dubai Mall – making it the first cinema complex in the world to have two Dolby Cinema screens.
CinemaNext and Lebanese cinema chain Empire Cinemas today announced an agreement for the deployment of CinemaNext’s Sphera premium cinema concept at the Al Andalus Mall in Jeddah, Kingdom of Saudi Arabia. Located on the Red Sea coast, Empire Cinemas’ new 18-screen, 1,176-seat complex featuring Sphera as its centrepiece is scheduled to open in the fourth quarter of 2020.
The loosening of restrictions on the media and entertainment sector by The Kingdom of Saudi Arabia has fueled the demand for public viewing of cinema in theatres. This positive development has created revenue generation opportunities for several stakeholders in the ecosystem, both nationally and internationally, as the region is one of few in the world where cinema exhibition is a new business.
Muvi Cinemas has opened the first Dolby Cinema in the Kingdom of Saudi Arabia at the U-Walk Boulevard, Arabian Centres in Riyadh.