Sony Digital Cinema 4K Launches Finity
Sony Digital Cinema 4K has launched Finity, a new campaign to promote the company’s Premium Large Format projection systems. European customers in the UK, Germany, Ireland, and Turkey have already committed to the new offering that combines Sony’s HDR-ready 4K dual projection technology with a complimentary suite of tailored branding assets and marketing support. Exhibitors equipped with the current family of Sony high-contrast SRX-R500 series dual projection systems have no need for any additional investment.