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Cinépolis is transforming its existing Cinépolis Parsippany theatre, located in the heart of Parsippany, New Jersey, into a Cinépolis Luxury Cinema, the exhibitor’s upscale movie-going concept. Among the first theatres to be acquired during Cinépolis USA’s recent expansion into the Northeast, the forthcoming 12-screen Cinépolis Luxury Cinemas Parsippany marks the exhibitor’s first luxury theatre in the region. Its introduction serves as the sixth theatre to join Cinépolis USA’s existing portfolio of dedicated luxury cinemas located in Los Angeles, Orange County and San Diego, California.

Arcadia Cinema in Melzo, Italy has installed a Cinemeccanica Lux 50K laser projection system, which delivers 50,000 lumens on Christie 4230 projectors. The theatre also has a Dolby Atmos sound system. The first screening will be December 15 with Rogue One: A Star Wars Story.

AMC will have 100 Dolby Cinema at AMC screens by the end of 2017 with plans to build 60 more by the end of 2018. A senior AMC executive made that announcement during a press screening held recently at AMC’s 25 Theatres in midtown Manhattan.

Cineplex Entertainment in partnership with CJ 4DPlex, today announced that Canada’s first 4DX auditorium will open its doors on Friday. Premiering at Cineplex Cinemas Yonge-Dundas and VIP in Toronto, Ontario, Cineplex’s 4DX auditorium features 80 specially-designed motion seats that are further enhanced by environmental effects like wind, mist, bubbles, snow and scent that work in perfect synchronicity with the action on the big screen. Amplifying the experience from watching a movie to almost being in it, the new auditorium will feature the latest Hollywood new releases, beginning this Friday with the premiere of the highly anticipated film Marvel’s Doctor Strange.