Star Cinema Grill First in Houston with Sony 4K Laser Projection
“We wanted to be first to market in Houston with laser projectors,” said Jason Ostrow, vice president of Star Cinema Grill. With the installation of 30 Sony 4K laser digital cinema projectors over three locations, starting with College Station, Texas, Star Cinema Grill is accomplishing their goal. “Houston is becoming a very competitive market, not only with traditional theaters but also dine-in theaters now,” he said. “We need to make sure that with any dine-in theater we open going forward, we’re doing whatever we can to differentiate ourselves. This gives us a true competitive advantage.”