Screenvision has announced that it will distribute content for Digital Cinema Destinations (Digiplex). The first joint theatrical title will be the documentary The United States of Football, which will debut August 23.
More2Screen has been appointed by Hasbro Studios to distribute a new full-length feature that will introduce a whole new dimension to the hugely successful My Little Pony brand. My Little Pony Equestria Girls will be available dubbed in multiple languages and released in cinemas across Europe, and selected international territories, from August 1.
HitFix today announced a new strategic relationship that will bring exclusive entertainment news to the big screen in NCM’s FirstLook pre-show program, seen by more than 700 million moviegoers every year.
This year the buzz at CineEurope seemed to be all about alternative content, or event cinema as it’s being increasingly referred to. As chair of the ECA it’s difficult to gain real perspective from the eye of the storm but having seen the business grow from an occasional add-on for exhibitors to a serious revenue stream in more recent years, the sense in Barcelona last month was that in event cinema, the possibilities are endless and the sense of real excitement was tangible. Everyone from major studios to major cinema chains to independents to technical partners seemed keen to know more, hear more, do more to exploit this established and still growing revenue stream.
The Event Cinema Association has launched the first website to promote and support live and recorded cinema events, also known as alternative content, which is increasingly being screened and finding new audiences in cinemas around the world.