Business

Movio Executive Changes Announced

Mon, 11/29/2021 - 12:42 -- Nick Dager

Vista Group CEO Kimbal Riley has announced that longtime Movio executives Sarah Lewthwaite and Matthew Liebmann will jointly lead the company following the departure of co-founder and chief executive Will Palmer this December. Movio, the marketing data analytics and cinema campaign management company, was founded by Palmer and Peter Beguely in 2010. Lewthwaite, Movio’s chief client officer located in London, and Matthew Liebmann, Movio’s chief operating officer operating out of the company’s Auckland headquarters, will report directly to Riley.

Rooftop Drive-In Opens in Mumbai

Wed, 11/17/2021 - 08:54 -- Nick Dager

PVR Cinemas has installed a Christie CP4450-RGB large-format RGB pure laser projection system for its new drive-in theatre in Mumbai. Located in Bandra Kurla Complex, a prominent upmarket commercial hub in downtown Mumbai, this drive-in theatre is housed on the rooftop of a premium retail mall named Jio World Drive developed by Reliance Industries.

NCM, NuTime Media Partnering to Serve Diverse Audiences

Wed, 11/10/2021 - 09:54 -- Nick Dager

National CineMedia has entered into a new strategic alliance with NuTime Media, a Black-owned media advertising sales representation company with offices in New York and Chicago, to better serve marketers looking to reach African American and Hispanic audiences. As part of this new initiative, NCM has formed two new specialty cinema advertising networks across the U.S. that directly serve these diverse audiences using the power of cinema.

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