National CineMedia has entered into a new strategic alliance with NuTime Media, a Black-owned media advertising sales representation company with offices in New York and Chicago, to better serve marketers looking to reach African American and Hispanic audiences. As part of this new initiative, NCM has formed two new specialty cinema advertising networks across the U.S. that directly serve these diverse audiences using the power of cinema.
The new alliance will combine NCM’s distinctive cinema footprint that attracts African American and Hispanic moviegoers with NuTime Media’s expertise and knowledge of both consumer groups, forming a valuable engagement opportunity for the ad community. NuTime Media will represent the national ad sales for NCM’s Black Cinema Network, which includes more than 393 theaters with more than 5,400 screens expected to reach an audience of 11.4 million consumers monthly, as well as NCM’s Hispanic Cinema Network, which includes more than 449 theaters with more than 6,000 screens expected to reach an audience of 15.4 million consumers monthly.
The alliance between NCM and NuTime Media also allows brands to create custom content and build integrated marketing plans that will resonate with these diverse segments of the moviegoing audience.
Black and Hispanic audiences are frequent moviegoers, making up a significant portion of those flocking back to cinema in recent months. For example, Venom: Let There Be Carnage, drove a record-breaking opening weekend in October and NCM network screens were attended by a young, diverse audience of 64 percent 18-34-year-olds, 29 percent Hispanic consumers and 16 percent Black consumers.
“Black consumers have collectively increased their spending power by 60 percent over the past decade which far outpaces their population growth during the same time period, according to the Video Advertising Bureau,” said NCM executive vice president and chief revenue officer Mike Rosen. “And, Hispanics collectively spend nearly $1 trillion annually on goods and services in the U.S. Marketers who are looking to reach these incredibly valuable groups of consumers will find them at the movies.”
“Tapping into a younger and more diverse audience with superior buying power should be part of any marketer’s media plan today,” said NuTime Media president and CEO Morris McWilliams. “We’re very excited to be working with NCM to offer advertisers the ability to reach these valuable consumers as they attend Hollywood’s top films nationwide.”
National CineMedia www.ncm.com
NuTime Media www.nutimemedia.com