Large mall developers in parts of India plan to shrink multiplex spaces in their future projects as cinemas no longer attract big crowds and generate enough revenues throughout the year. Multiplexes used to generate ten percent of the footfall of a mall, which has reduced to six or seven percent, forcing the developers to rethink the strategy, industry executives said.
Cinema exhibitor PVR Inox plans to add 100 screens next year entailing an investment of around Rs200 crore, according to its executive director Sanjeev Kumar Bijli.
Miraj Cinemas, India’s third largest and fastest-growing multiplex chain, has unveiled its first Imax location with the grand reopening of the redesigned Miraj Cinemas Imax Wadala. Featuring Mumbai’s largest Imax screen at 70 feet by 40 feet, and equipped with Imax with Laser technology, the theatre offers an unmatched movie-going experience, starting with the release of Gladiator II.
Galalite Cinema Screens installed its Mirage Series Silver Screens in the newly launched Miraj Cinemas Imax Wadala.
India’s regional cinema landscape is vast and diverse, with each industry offering unique narratives, cultural contexts, and filmmaking styles. To better understand regional cinema success and growth, the entertainment content platform MovieMe did a detailed study comparing five key regional film industries—Malayalam, Kannada, Tamil, Telugu, and Hindi—and their 10 most popular releases post-COVID (2020-2024).
MovieMax Cinemas has opened its latest three-screen multiplex at Mariplex Mall, Kalyani Nagar, offering a premium cinematic experience in the heart of Pune. This marks the second MovieMax multiplex in the city, furthering its commitment to providing world-class entertainment.
PVR Inox reported its third straight quarterly loss today, as a lackluster Bollywood lineup and rising demand for streaming services kept movie-watchers at home. That hurt box-office collections and food and beverage sales at PVR Inox's outlets.
PVR-Inox has secured a deal for fiscal year 2025 with its long-time business partner, Khushi Advertising, one of the largest cinema advertising companies in India today. The two companies share a decade-long business association within the cinema exhibition industry.
Barco, the leader in laser-powered cinema technology, and Miraj Cinemas, one of India’s largest movie theatre circuits, announced today a new partnership that will bring Barco’s laser technology to the chain’s theatres across India. The three-year deal makes Barco the preferred provider of visualization solutions for Miraj, covering new sites and theatre upgrades.
The Multiplex Association of India has defended dynamic and flexible cinema pricing, which fluctuates based on factors like location, day of the week, seat type, film format, and cinema format. The association said that cinema exhibitors are now using sophisticated digital tools to stimulate audience demand and optimize pricing, responding to recent remarks by filmmaker Karan Johar.
