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Metropolitan Theatres Rave Cinemas Join National CineMedia’s Network

Thu, 04/29/2010 - 20:00 -- Nick Dager

National CineMedia has entered into network affiliate agreements with Metropolitan Theatres and Rave Cinemas for the presentation of cinema advertising and NCM Fathom entertainment events.   The exclusive multi-year agreement covers 17 Metropolitan movie theaters with 77 screens in California Colorado Idaho and Utah with select screens exclusively presenting NCM’s FirstLook digital pre-feature program and NCM Fathom’s live and pre-recorded in-theatre events beginning in the second quarter this year.

NEC Adopts Xilinx FPGAs for 3D-Capable Cinema Projectors

Thu, 04/29/2010 - 20:00 -- Nick Dager

To help reduce overall cost NEC Display Solutions has adopted the Xilinx Virtex-5 FPGA family for three models of its DLP Cinema projectors including the NC3200S for screen sizes up to 32 meters in width the NC2000C (20 meters) and NC1200C (12 meters) with capability for the recent fast-growing 3D content. The three models are capable of projecting all existing 3D video content. The company has started shipments in stages.

Imagica Reliance MediaWorks Form Alliance to Serve the Japanese Market

Thu, 04/29/2010 - 20:00 -- Nick Dager

India's film and entertainment services company Reliance MediaWorks and Japan's lab and post-production company Imagica have formed an alliance to provide film restoration image processing and enhancement and HD conversion services to Japanese broadcasters and studios. The needs of the Japanese marketplace is growing for film restoration of aged and deteriorated great pictures for digital broadcasting.

Harkins Theatres Signs with Screenvision

Thu, 04/29/2010 - 20:00 -- Nick Dager

Screenvision has entered into a long-term agreement with Harkins Theatres which has 30 locations representing 428 movie screens across Arizona California Colorado Oklahoma and Texas. They have a high concentration of theatres in the Phoenix area; 89 percent of Harkins Theatres are located in top 20 DMAs.  
  “Harkins Theatres operates state-of-the-art megaplexes within key demographic areas. Securing such a high profile and sought after theatre operator is a coup for Screenvision ” says Darryl Schaffer executive vice president exhibitor relations Screenvision.

Muvico Completes Installation of Sony 4K Digital Cinema Systems

Thu, 04/29/2010 - 20:00 -- Nick Dager

Muvico Theatres one of the earliest adopters of Sony digital cinema 4K technology has completed the current phase of its digital conversion. The exhibitor now has five theatres equipped with Sony 4K digital cinema technology for a total of 89 screens of which 17 are outfitted for 3D by combining Sony’s single-projector 3D lens system with RealD 3D technology.      Muvico’s locations have had great success with 3D screenings and the exhibitor is gearing up for the heavily anticipated release of Sony Pictures’ Kenny Chesney: Summer in 3D.

Digital Magic Acquires Clipster for Shanghai Expo

Thu, 04/29/2010 - 20:00 -- Nick Dager

In anticipation of the Shanghai Expo Hong Kong digital intermediate specialist Digital Magic expanded their 4K DI pipeline by integrating a second DVS Clipster into their workflow. Digital Magic will be responsible for footage shown at the Shanghai Expo’s Hong Kong Pavilion the China Theme Pavilion and the Oil Industry Pavilion – and were looking for a high-performance real-time 4K DI gateway.

Top Thirteen S-3D Questions Answered

Thu, 04/29/2010 - 20:00 -- Nick Dager

By Stephan Faudeux Manager Dimension 3 Preparations are underway for the annual Dimension 3 Expo which is being held at the Saint-Denis in Paris France. As part of that effort the show’s manager Stephan Faudeux asks and answers thirteen of the top questions surrounding the development of stereoscopic 3D.

 Stereoscopic 3D is currently under the limelight with successful films such as Avatar and the arrival of 3D TV sets. Do you believe this is a fad or rather a logical evolution of the market? If S-3D is only a gimmick then an impressive number of people are falling for it!

Syfy and Columbia Create Award for Top Student Filmmaker

Thu, 04/29/2010 - 20:00 -- Nick Dager

Syfy and Columbia University School of the Arts have announced the creation of the Syfy Imagine Greater Development Award which will be awarded to the top student filmmaker in the Columbia University School of Arts Graduate Film Program whose project best exemplifies creativity and imagination. 
 
The 2010 award will be presented during the Columbia University Film Festival on May 7 at the Directors Guild of America Theatre in New York City.

South African Tourism Ad Generates a Half Million Impressions in Single Weekend

Thu, 04/01/2010 - 20:00 -- Nick Dager

A cinema ad for South African Tourism which ran in London movie theatres delivered an estimated 451 289 impressions in a single weekend according to figures from cinema sales house Digital Cinema Media. The story was reported by Brand Republic. Ogilvy SA created the cinema ad with media planning and buying by Mindshare UK. It follows an Irishman having a wonderful time traveling around and making friends in South Africa according to Brand Republic.

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