Metropolitan Theatres Rave Cinemas Join National CineMedia’s Network

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Thu, 04/29/2010 - 20:00 -- Nick Dager

National CineMedia has entered into network affiliate agreements with Metropolitan Theatres and Rave Cinemas for the presentation of cinema advertising and NCM Fathom entertainment events.   The exclusive multi-year agreement covers 17 Metropolitan movie theaters with 77 screens in California Colorado Idaho and Utah with select screens exclusively presenting NCM’s FirstLook digital pre-feature program and NCM Fathom’s live and pre-recorded in-theatre events beginning in the second quarter this year. Under the terms of the exclusive multi-year agreement 33 Rave movie theaters with 475 screens in California Connecticut Iowa Kentucky Massachusetts Michigan New Jersey Ohio Pennsylvania and Virginia will join NCM’s network. Rave will exclusively present NCM’s FirstLook pre-feature program in these theaters beginning in June 2011 upon the expiration of its existing cinema advertising agreement.  In addition select Rave theatres will immediately begin presenting NCM Fathom’s live and pre-recorded in-theatre events.      “The addition of Metropolitan Theatres further expands the reach of our digital in-theater network into several new communities allowing for a more effective media platform for our advertising and Fathom clients and entertainment programming partners ” says Kurt Hall NCM’s president and chief executive officer.  “In addition to improving our network this new relationship will also provide Metropolitan Theatres’ patrons with a higher quality movie pre-show and alternative entertainment experience.” “We look forward to working with NCM to take our pre-show presentation to the next level.  NCM’s first class program and alternative content provided by Fathom Events are a great fit for our markets ” says David Corwin president of Metropolitan Theatres Corporation. “The addition of these recently acquired Rave theaters to the NCM Cinema Network represents an important expansion for us in key markets ” says Hall. “The inclusion of these high quality theaters further strengthens our national media network creating a higher impact solution for marketers looking for integrated campaigns that capitalize on the magic of the movies entertainment event sponsorships and online placement.”   Thomas W. Stephenson president and CEO of Rave Motion Pictures says ”NCM’s network of theatres and advertising partners is far reaching and impressive.  And as an early adopter and leader in alternative content programming we enthusiastically welcome their compelling Fathom events to our screens.” NCM which claims to run the nation’s largest digital in-theatre network currently has exclusive long-term cinema advertising agreements in place with its founding member exhibitors AMC Entertainment Inc. Cinemark Holdings Inc. and Regal Entertainment Group as well as network affiliate pacts with theater circuits such as Carolina Cinemas Cobb Theatres Galaxy Theatres Georgia Theatre Company Goodrich Quality Theaters Hollywood Theaters Kerasotes ShowPlace Theatres MJR Theatres Picture Show Theatres   Rave Cinemas ShowBiz Cinemas   Starplex Cinemas and Storyteller Theatres Corporation among others.   Metropolitan Theatres National CineMedia Rave Motion Pictures