Imagica Reliance MediaWorks Form Alliance to Serve the Japanese Market

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Thu, 04/29/2010 - 20:00 -- Nick Dager

India's film and entertainment services company Reliance MediaWorks and Japan's lab and post-production company Imagica have formed an alliance to provide film restoration image processing and enhancement and HD conversion services to Japanese broadcasters and studios. The needs of the Japanese marketplace is growing for film restoration of aged and deteriorated great pictures for digital broadcasting. Imagica provides enhanced quality services to fill this demand and we are pleased to have found a partner in Reliance MediaWorks who shares our commitment for excellence and has time-proven hardware software and custom R&D says Hiroyuki Tatsumi director managing executive officer of Imagica. Commenting on this development Anil Arjun CEO of Reliance MediaWorks says By combining Imagica 's local leadership know-how and expertise with our experience and versatile technology we are geared to provide next generation services to the Japanese film makers and broadcasters. Also Japanese movies have always been a true embodiment of their rich imperial culture and by offering restoration services in Japan we are honored to have the opportunity to revive some of these classic movies. Imagica would work closely with Reliance MediaWork's L.A.-based subsidiary Lowry Digital which has handled the digital restoration of picture elements for Akira Kurosawa's 1950 Academy Award-winning masterpiece Rashomon the movie that first brought Japanese cinema to prominence in the west. Lowry Digital has handled projects for leading studios like Walt Disney Paramount Pictures MGM and 20th Century Fox and entertainment leaders like George Lucas Steven Spielberg and James Cameron and has handled the restoration of footage sent back to Earth from Apollo 11 for NASA. Imagica offers a comprehensive range of services such as film processing and printing inter-media transfer digital and optical composite VFX CGI editing and sound services DVD authoring and duplication and image restoration. The company also leads the market with high quality services for digital intermediates digital cinema stereoscopic 3D and Blu-ray disc authoring. Reliance MediaWorks has established an integrated international presence across the entire film and media services value chain and can both offer high-end services within its facility in the U.S. as well as tapping into the quality and scale of services available through Reliance MediaWorks' operations in India. Reliance MediaWorks currently has a dominant and comprehensive presence in film services: motion picture processing and DI; visual effects; film restoration and image enhancement; 2D to 3D conversion; digital mastering: studios and equipment rentals with facilities located at U.S. U.K. and India. Reliance MediaWorks www.relianceada.com