Harkins Theatres Signs with Screenvision

Bookmark and Share

Thu, 04/29/2010 - 20:00 -- Nick Dager

Screenvision has entered into a long-term agreement with Harkins Theatres which has 30 locations representing 428 movie screens across Arizona California Colorado Oklahoma and Texas. They have a high concentration of theatres in the Phoenix area; 89 percent of Harkins Theatres are located in top 20 DMAs.  
  “Harkins Theatres operates state-of-the-art megaplexes within key demographic areas. Securing such a high profile and sought after theatre operator is a coup for Screenvision ” says Darryl Schaffer executive vice president exhibitor relations Screenvision. “Harkins Theatres joins an industry-leading group of exhibitor partners including Malco Theatres Marcus Theatres and Rave Motion Pictures that have recently signed long-term contracts with Screenvision.” 
 Under this new deal Screenvision continues to have the exclusive rights to sell the on-screen preshow and non-exclusive rights to promotions.  
  “We are very excited to extend our relationship with Screenvision. We are impressed with Screenvision’s commitment to future innovation and how this will assist us in delivering the Harkins Ultimate Moviegoing experience ” says Mike Bowers Harkins Theatres president and COO. Harkins Theatres www.harkinstheatres.com Screenvision www.screenvision.com