India’s box office is witnessing a record-breaking surge. According to a report by Ormax Media, the cinema industry in India achieved its highest ever box office collections in both 2023 and 2024, surpassing the pre-COVID peak by 12 percent and eight percent, respectively. Various media reports indicate that 2025 is set to be even more promising, with a stellar content lineup and strong content buzz.
As the world counts down to the 97th Academy Awards, PVR Inox is bringing an unparalleled cinematic experience to Indian audiences with the much-anticipated Oscars Film Festival 2025. This grand festival is a tribute to the finest films of the year, offering movie lovers the exclusive opportunity to watch Oscar-nominated and award-winning films on the big screen. Spanning three thrilling weeks, the festival will take place across 54 cinemas in 22 cities in India.
As has been widely reported, PVR Inox will challenge a recent penalty imposed by the Bengaluru District Consumer Disputes Redressal Commission for delaying movie screenings with prolonged advertisements, deeming it an "unfair trade practice" that wasted viewers' time.
Calling cinema advertising beyond the scheduled show time an unjust and unfair trade practice, the Bengaluru Urban District Consumer Disputes Redressal Commission ordered PVR Cinemas, Orion Mall, and PVR Inox Ltd to deposit Rs 1 lakh (approximately $1,151) with the Consumer Welfare Fund as punitive damages.
GroupM, WPP’s media investment group in India, has unveiled its latest report, Profiling Cinemagoers, offering insights into cinema viewing habits across five major metropolitan cities—Bengaluru, Delhi, Pune, Mumbai, and Hyderabad. It shows that cinema’s value as an advertising platform, with 42 percent of respondents stating that on-screen advertisements influence their purchase decisions.
The Indian cinema advertising industry witnessed a modest 10 per cent growth in 2024, reaching Rs 851 crore, according to the Pitch-Madison Advertising Report 2025. While this marks a recovery from the pandemic-induced low of Rs 136 crore in 2021, it still lags nearly 20 per cent behind the pre-COVID peak of Rs 1,050 crore in 2019
India's largest multiplex chain PVR Inox today reported a three-fold increase in third-quarter profit, as a strong line-up of new films attracted movie-goers during the festive period.
The BAFTA-nominated and Oscar-shortlisted thriller Santosh is set to make its U.S. debut in major cities this Friday, January 31. While the film is currently prohibited from releasing in India, American audiences will have the chance to experience this gripping and socially charged story in cinemas across the country.
PVR Inox, India’s largest cinema chain, has just unveiled ScreenIt, what it says is a revolutionary platform, available only on the PVR Inox app that redefines the way audiences experience cinema. With ScreenIt, movie lovers can create or join customized shows at their preferred cinemas, bringing a whole new level of personalization and excitement to the big screen. And they can also turn their love for movies into rewards.
Qube Cinema, a leading provider of end-to-end digital cinema technology solutions, has announced that it has signed a definitive agreement to acquire a 100 per cent stake in MetaMedia. MetaMedia is North America's largest cloud-based content delivery platform to cinemas.
