India’s two largest move theatre chains – PVR and INOX – have announced that they plan to merge to form one giant entertainment company. Both PVR and INOX are public listed companies engaged in cinema exhibition, related food and beverages and allied activities. "The proposed amalgamation would be in the best interest of the transferee company and the transferor company and their respective shareholders, employees, creditors, and other stakeholders," the companies said in filing the merger plan.
PVR Cinemas has opened its third multiplex in Jalandhar, Punjab. Strengthening PVR's footprints across key markets, the new six-screen property is equipped with laser projection, the first in the city. The erstwhile single screen Friends cinema, a popular destination for city residents has been revamped with a modern cinematic experience to cater to the discerning audience in the city. With this launch, PVR augments its presence in Jalandhar with 15 screens in three properties.
Sociowash is once again managing the social media marketing for the Cinépolis theatre chain. With the onset of the pandemic, Cinépolis had hit a pause and changed its digital strategy. As screens reopen across India, the brand's digital presence will be managed once again by Sociowash Delhi.
PVR Cinemas has installed new ion technology that neutralizes 99.9 percent of airborne viruses. The negative ion generator devices are installed at key locations inside cinemas including the auditoriums where the guests spend the maximum time. PVR says it is the first and only cinema chain in the world to deploy this technology.
PVR Cinemas has installed a Christie CP4450-RGB large-format RGB pure laser projection system for its new drive-in theatre in Mumbai. Located in Bandra Kurla Complex, a prominent upmarket commercial hub in downtown Mumbai, this drive-in theatre is housed on the rooftop of a premium retail mall named Jio World Drive developed by Reliance Industries.
PVR Cinemas has installed Cinionic’s Giant Screen technology in its flagship site in Priya, India. The move comes as part of an urban rehabilitation initiative by PVR of its heritage location providing audiences thrilling cinematic experiences combined with the latest in premium cinema amenities and innovation. Priya’s new premium P[XL] auditorium powered by CGS, has a 19-meter (62-foot) giant screen, and features the latest laser projection. The PVR P[XL] at Priya is the first powered by CGS cinema in India.
Netflix and Disney+ Hotstar accounted for 50 percent of all streaming video-on-demand subscribers in India in 2020, according to Omdia’s latest 2021 Online Video Market and Consumer Trends Report. Omidia’s principal analyst, TV and online video, consumer Constantinos Papavassilopoulos said, “The online video market of India is steadily growing its foothold in every direction. The COVID-19 pandemic accelerated the growth rate of an already dynamic and robust OTT market.”
Produced to extremely high production standards and directed by Indian American filmmaker Mira Nair, A Suitable Boy tells the story of spirited university student Lata (Tanya Maniktala) as she comes of age in North India in 1951, at the same time as the country is carving out its own identity as an independent nation and is about to go to the polls for its first democratic general election. The series involves more than a hundred characters, many belonging to one of four extended families.
When he was asked to work on the hit thriller Aadai, India based digital cinema designer and colorist G. Balaji understood the importance of the color grade for the movie’s overall success. With the film, Balaji said he wanted to break the stereotype of how India is shown.
Nagra, a Kudelski Group company, has exceeded 1.5 billion multi-digital rights management licenses served by its cloud-based security services platform for the Airtel Xstream app. Airtel Xstream is the digital entertainment platform of Bharti Airtel, India’s largest integrated telecom company. Built as an India-first video network for premium digital content, Airtel Xstream offers more than 10,000 shows and movies, and 350 live TV channels.