PVR Inox has reopened the iconic Sangam Cinema in Mumbai’s Andheri East. The revamped Sangam Cinema is a four-screen multiplex and has a seating capacity of 1,121 people with last row recliners.
Cinema advertising will have 0.9 percent share in total traditional advertising, amounting to Rs 1,047 crore, in 2024, according to the Pitch Madison Advertising Report 2024. This would mark a 35 percent annual growth for the domain. However, cinema’s global share of advertising is expected to be only 0.3 percent.
In Mumbai, PVR Inox is set to open its first standalone Imax with Laser theatre at Inox Eros in Churchgate. The renovated cinema will have a seating capacity of 305.
Leading India multiplex chain PVR Inox has closed 62 underperforming screens so far in the current fiscal year as part of its focus on profitable expansion but is on track to open as many as 170 new screens.
PVR Inox has opened its second cinema in Ajmer. Located at the Mittal Mall, Prithviraj Marg, Hathi Bhata, this four-screen property is Ajmer's biggest cinema, introducing premium features and design elements.
The in-cinema advertising network UFO Moviez has signed a strategic partnership with Chennai based digital cinema integrator TSR Films. The collaboration grants UFO Moviez exclusive in-cinema advertising rights across TSR’s extensive network of more than 403 screens.
The average number of movie screenings per day rose from 450 in 2010 to 623 in 2022 but the average number of cinema goers per day declined in the last 13 years, according to the Delhi Statistical Handbook for 2023.
Qube Cinema has appointed Juhi Ravindranath chief business officer.
The management of UFO Moviez India Limited has considered and approved the termination of the company's joint venture agreements, each dated July 06, 2023, executed with Qube Cinema Technologies Private Limited.
Delhi real estate developer Bhutani Group is bringing two additions to the Fusion Ufairia shopping arcade in Greater Noida West with the Bhutani Cineplex and the Bhutani Bolt gaming center.