India

Amazon Creates Immersive Cinema Ad

Fri, 08/05/2022 - 10:56 -- Nick Dager

Amazon’s Alexa team has created an immersive 30-second cinema commercial, designed to reinforce the message that Alexa makes smart homes easier. The commercial begins with a voice-over giving a command to Alexa to dim the lights. To the audience’s surprise, not only do the lights in the film dim, but the theatre lights dim as well.

GDC to Showcase New Technology at Big Cine Expo 2022

Wed, 08/03/2022 - 12:09 -- Nick Dager

GDC Technology Limited announced today that the company will showcase its latest products at Big Cine Expo 2022, an interactive and value-added platform for theatre owners, equipment manufacturers, system integrators and the user community for single-screen and multiplex cinema entertainment in Asia and India. Big Cine Expo will take place August 16-17 at the Chennai Trade Center.

PVR Unveils Immersive Cinema Advertising

Wed, 07/27/2022 - 09:34 -- Nick Dager

PVR Cinemas has announced its latest innovation in the in-cinema advertising space since its come-back after the pandemic by introducing 270-degree on-screen experiential cinema advertising to drive higher excitement for brands. Leading car manufacturer Maruti Suzuki is the first advertiser to use this platform to launch its new 2022 Maruti Suzuki Brezza.

Big Cine Expo 2022 Runs August 16-17 in Mumbai

Tue, 07/12/2022 - 12:04 -- Nick Dager

Big Cine Expo’s tradeshow and convention will be held August 16-17 at the Bombay Exhibition Center in Mumbai, India. This event is designed to add value to single-screen cinemas, multiplex cinemas, and business-to-business stakeholders of cinema and entertainment. Big Cine Espo is the only cinema exhibition convention and trade show specifically for the burgeoning cinema exhibition market in Asia and India.

PVR Inox Merger Moving Ahead

Tue, 07/05/2022 - 11:41 -- Nick Dager

Cinema chains PVR and Inox said they have received the approval of the Securities and Exchange Board of India for their merger, clearing an important step in the regulatory process. The two companies announced in March that they were planning a merger to create India’s largest multiplex chain with a network of more than 1,500 screens.

PVR Cinemas, Xperia, Bring Immersive Experiences to Cinema Advertising

Mon, 05/09/2022 - 09:58 -- Nick Dager

PVR Cinemas, India’s largest film exhibitor, has introduced experiential in-cinema advertising for what it says is the first time in the cinema advertising domain. The innovation in collaboration with Xperia Group, an out-of-home media company hopes to create immersive experiences for the consumer for advertising content across different touch points in the cinema.

PVR, India, to Introduce Cinema Pods to Some Theatres

Mon, 05/02/2022 - 10:10 -- Nick Dager

Film exhibition company PVR Cinemas has entered into an agreement with Oma Cinema of France to introduce the concept of cinema pods in the Indian market. Through its vertical architecture, Oma provides the audience with an intimate cinematic experience with tiered balconies, or pods, enabling viewers to enjoy a sociable cinema experience while enjoying a perfect view of the screen.

Annapurna Studios, Qube Cinema Partnering on Virtual Production

Mon, 04/11/2022 - 11:35 -- Nick Dager

Annapurna Studios and Qube Cinema today announced their plans to deliver India's first full-service LED virtual production stage for pan-Indian and international content creators. This transformative collaboration between two of India's most respected names in the media business aims to provide the tools for creators to craft the best versions of their stories for feature films, streaming episodics, and advertising commercials.

PVR and INOX to Merge

Mon, 03/28/2022 - 11:05 -- Nick Dager

India’s two largest move theatre chains – PVR and INOX – have announced that they plan to merge to form one giant entertainment company. Both PVR and INOX are public listed companies engaged in cinema exhibition, related food and beverages and allied activities. "The proposed amalgamation would be in the best interest of the transferee company and the transferor company and their respective shareholders, employees, creditors, and other stakeholders," the companies said in filing the merger plan.

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