Miraj Cinemas has launched its latest multiplex in Mumbai, bringing India's third-largest cinema chain to 60 cinemas nationwide. There, digital payment, and cashless options are available, and customers can order at Pop Express kiosks, which are located throughout the multiplex.
The media investment group GroupM has released a report entitled the South Cinema Audience Behavior Report about the movie-going habits of the people living in the Southern states of India.
PVR Inox, the largest cinema exhibitor in India. has announced the launch of a new five-screen multiplex in the city of Ahmedabad at Himalaya Mall. The multiplex will feature the city’s first PVR Inox luxury signature experience, Insignia.
Miraj Cinemas, India’s third largest and fastest-growing national exhibition chain, has opened a new multiplex in Mumbai. The four-screen premium theatre has a total seating capacity of 1276, including 48 plush recliners and 13 ultra-comfortable sofa seats.
PVR Inox has reopened the iconic Paras Cinema at Nehru Place in Delhi. This launch marks the opening of the fifth Imax in Delhi and the second standalone Imax theatre in India featuring Imax with laser technology and multi-channel sound system exclusive to Imax theatres.
PVR Inox, India’s biggest theatre chain, has launched the only standalone Imax property in the country. The company has installed Imax Laser Projection in Delhi’s Priya Cinema, located at Basant Lok Complex, Vasant Vihar. While other Imax theatres in the country house regular theatre formats and projections alongside, this marks the first time an entire cinema is dedicated to Imax screenings.
One of the most significant developments following the merger of two of the Indian film Industry’s leading companies is the fact that PVR Inox Pictures will now be distributing Bengali films across the country, in addition to Hindi cinema.
PVR Inox has launched a brand campaign called Fresh Dekho, Bada Dekho. The exhibitor sees it as a positive step towards reviving the magic of cinema-going in India. In an era where streaming platforms have gained popularity, this campaign is designed to remind people of the unparalleled experience offered by watching movies on the big screen.
The ticketing and marketing platform BillMe has partnered with NY Cinemas, an exhibitor with 19 screens in Ghazipur, Raebareli and Surendranagar, and plan to bring the multiplex experience to 250 screens across India in the next five years.
Christie is supporting Big Cine Expo 2023 as the event’s official technology partner for the sixth consecutive year. Billed as the only convention and tradeshow for single-screen cinemas, multiplex cinemas, B2B stakeholders of cinema and entertainment in India, Big Cine Expo brings together industry players from across the country and serves as the ideal platform for discovery, collaboration, and networking for the cinema exhibition industry.
