PVR Inox, India’s largest cinema chain, has just unveiled ScreenIt, what it says is a revolutionary platform, available only on the PVR Inox app that redefines the way audiences experience cinema. With ScreenIt, movie lovers can create or join customized shows at their preferred cinemas, bringing a whole new level of personalization and excitement to the big screen. And they can also turn their love for movies into rewards.
Inspired by the overwhelming success of re-releases, expanding to over 120 cinemas nationwide ScreenIt takes the cinema experience to the next level by giving audiences the unique opportunity to relive cherished classics and fan favorites. This ground-breaking platform puts the power of curation directly into the hands of moviegoers, enabling them to choose from a diverse library of 500+ titles and create unforgettable, community-driven screenings.
“ScreenIt is more than just a platform—it’s a transformative step toward redefining the cinematic experience, said Renaud Palliere, CEO of luxury collection and innovation, PVR Inox Limited. “ScreenIt empowers audiences to curate their movie experience—choosing what, when and where to watch—all while offering exciting rewards. By turning movie screenings into personalized and rewarding events, ScreenIt enhances the joy of cinema and encourages deeper connections within communities.”
Kamal Gianchandani, chief business planning & strategy, PVR Inox added, “The overwhelming success of re-releases has shown us that audiences still crave the unmatched experience of watching iconic films on the big screen. ScreenIt is our way of celebrating this nostalgia while providing a modern, flexible, and highly personalized way to enjoy films. It’s an innovation that brings timeless cinema back to life on your terms.”
Users can explore the ScreenIt platform to create or join a show. Browse through a wide selection of movies, pick a preferred cinema and time, and book the tickets. If the perfect show doesn’t exist, users can easily create one by selecting the movie, timing, and location. With a minimum of just two tickets required to create the show, users can then invite friends or join shows created by other movie enthusiasts.
ScreenIt’s curated movie library offers a diverse collection of films, from timeless classics to fan favorites, catering to every kind of viewer.
Once a show is created, users can share a unique promotional link with friends, family, or communities to encourage them to join the screening. For every ticket booked through the shared link, users earn exciting rewards, making the movie experience not just enjoyable but also rewarding.
With the innovative Promote & Earn feature by PVR Inox, people can now create a unique promotional link for any Now Showing movie directly through the PVR Inox app. They can share this link across platforms like social media, WhatsApp, and messages to invite thier network to book tickets. For every ticket booked through the link—whether it’s for a show in their city or any other city, people earn two percent of the ticket amount as a cash incentive. The more they share, the more they earn, turning thier love for cinema into a rewarding opportunity.
Visit the PVT Inox website for more information or to download ScreenIt: http://www.pvrcinemas.com.