PVR Cinemas has announced its latest innovation in the in-cinema advertising space since its come-back after the pandemic by introducing 270-degree on-screen experiential cinema advertising to drive higher excitement for brands. Leading car manufacturer Maruti Suzuki is the first advertiser to use this platform to launch its new 2022 Maruti Suzuki Brezza.
Big Cine Expo’s tradeshow and convention will be held August 16-17 at the Bombay Exhibition Center in Mumbai, India. This event is designed to add value to single-screen cinemas, multiplex cinemas, and business-to-business stakeholders of cinema and entertainment. Big Cine Espo is the only cinema exhibition convention and trade show specifically for the burgeoning cinema exhibition market in Asia and India.
Cinema chains PVR and Inox said they have received the approval of the Securities and Exchange Board of India for their merger, clearing an important step in the regulatory process. The two companies announced in March that they were planning a merger to create India’s largest multiplex chain with a network of more than 1,500 screens.
PVR Cinemas, India’s largest film exhibition company, has announced an expanded preferred partnership agreement with Cinionic. Under the terms of the agreement, Cinionic will install Barco Series 4 4K laser projection systems in 500 PVR Cinemas auditoriums.
PVR Cinemas, India’s largest film exhibitor, has introduced experiential in-cinema advertising for what it says is the first time in the cinema advertising domain. The innovation in collaboration with Xperia Group, an out-of-home media company hopes to create immersive experiences for the consumer for advertising content across different touch points in the cinema.
Film exhibition company PVR Cinemas has entered into an agreement with Oma Cinema of France to introduce the concept of cinema pods in the Indian market. Through its vertical architecture, Oma provides the audience with an intimate cinematic experience with tiered balconies, or pods, enabling viewers to enjoy a sociable cinema experience while enjoying a perfect view of the screen.
Annapurna Studios and Qube Cinema today announced their plans to deliver India's first full-service LED virtual production stage for pan-Indian and international content creators. This transformative collaboration between two of India's most respected names in the media business aims to provide the tools for creators to craft the best versions of their stories for feature films, streaming episodics, and advertising commercials.
India’s two largest move theatre chains – PVR and INOX – have announced that they plan to merge to form one giant entertainment company. Both PVR and INOX are public listed companies engaged in cinema exhibition, related food and beverages and allied activities. "The proposed amalgamation would be in the best interest of the transferee company and the transferor company and their respective shareholders, employees, creditors, and other stakeholders," the companies said in filing the merger plan.
PVR Cinemas has opened its third multiplex in Jalandhar, Punjab. Strengthening PVR's footprints across key markets, the new six-screen property is equipped with laser projection, the first in the city. The erstwhile single screen Friends cinema, a popular destination for city residents has been revamped with a modern cinematic experience to cater to the discerning audience in the city. With this launch, PVR augments its presence in Jalandhar with 15 screens in three properties.
Sociowash is once again managing the social media marketing for the Cinépolis theatre chain. With the onset of the pandemic, Cinépolis had hit a pause and changed its digital strategy. As screens reopen across India, the brand's digital presence will be managed once again by Sociowash Delhi.