Star Cinema Grill: A Closer Look at Onyx
The Star Cinema Grill in Richmond, Texas, a Houston suburb, made history in June when it installed the largest Samsung Onyx LED Cinema Screen in North America. Now that a few weeks have passed, I wanted to get a sense of how the screen was working, how moviegoers were responding to it and, also, to learn more about the challenges that went into installing such new technology. To do that I spoke with several of the key players involved in the selection, purchase, installation and operation of the Onyx screen.
